Reel Lessons in Marketing

Check out my article, Reel Lessons in Marketing on FlackRabbit. It was inspired by my experience working for the DC Shorts Film Festival. I’ve been involved with this annual event for several years and have done almost everything – I’ve judged screenplays and films, taken pictures, sold t-shirts, moderated discussions and, of course, attended numerous parties. With my front row seat at this festival, I’ve learned a lot about marketing – lessons for anyone promoting an event, product or cause.