Waynesville is the Next Asheville

crossing Main Street in Waynesville
Main Street in Waynesville, NC

The world has discovered Asheville, anointing it the next Portlandia.

It’s easy to see why. This beautiful city ringed by mountains is surrounded by natural beauty and filled with breweries and a vibrant local food scene. Plus, it’s artsy, with dreadlocked kids playing drums downtown, a great indie bookstore and a literary history that includes Thomas Wolfe and F. Scott Fitzgerald. And it possesses an easy Southern charm, where you can tube down the French Broad River with several hundred friends while enjoying a cold beer.

I’ve been visiting the area for twenty years, ever since friends of mine moved from Florida to the mountains. (If you live in Florida, you retire to western NC for something different.) I’ve seen Asheville develop from a sleepy downtown lined with empty art deco buildings to a booming mountain town with a half a dozen new hotels under construction.

But now that Northerners have found this once sleepy town and decreed that it is hip, the search has begun for the “next Asheville.” Roanoke has a good case to make. It has everything Asheville has – a nice farmer’s market and a historic downtown set amid the mountains. However, it still feels a little industrial. A little too real.

The Washington Post tried to convince readers that Sylva was the next Asheville. I remembered it as the town with the paper plant on the way to Western Carolina University, where my friends went to school. It smelled. And it still smells, a lingering sulphur scent on certain days. Though it does have a beautiful view from the courthouse.

outside Panacea Coffee in Waynesville
Frog Level in Waynesville, NC

What’s the next Asheville? I’d bet on Waynesville, which has developed from a semi-dry mountain burg (there used to be only one bar on Main Street and it only served beer) to a busy county seat that’s home to several breweries, a Mast General Store and a hipster coffee house called Panacea. The coffee place is located in the delightfully named “Frog Level” down along the creek and the railroad tracks.

But what I like about Waynesville is that it still feels like a real place. It’s not just cutesy shops. The largest town west of Asheville, it’s where the mountain folk come to shop. And not just at Wal-Mart. Main Street is home to City Hall, the courthouse, the local newspaper, restaurants, art galleries, a bookstore and more. It’s the place where you’ll see your friends and neighbors.

From Waynesville, you can take NC-276 up into Pisgah National Forest, a lovely winding road that passes Looking Glass Falls and other waterfalls as it makes its way over the mountains. NC-215 offers a similar serpentine route. Or hop on the Blue Ridge Parkway, located just out of town, and take a day trip to Smoky Mountains National Park.

So, if you’re looking for the next Asheville, you need to go just a little west. Thirty minutes outside the city, and over another range of mountains, you’ll find it. Waynesville. It’s a little colder. A little foggier. But it has everything to be the next Asheville – except tourists.

Author: Joe Flood

Joe Flood is the author of The Swamp, a funny new novel that mocks the city America has come to hate.

One thought on “Waynesville is the Next Asheville”

  1. I lived in Asheville for a while.Parking was horrible.The service in retail was poor.constantly approached by homeless and sometimes very threatening.The child care was not good and my grandson was injured by non compliance to safety.I had looked forward to living there but people have become very smug and pretentious and the price of real estate does not reflect a real value.It is exploited to say the least.The crime became horrid and a real estate woman was murdered in the afternoon in a good shopping area.She was thrown in a dumpster by a homeless man.The drug store was robbed at gunpoint at 1pm. Cars were having windows smashed in the parking lot of a good apt. complex.If you love crime on the rise, a poor job market, tourist traps, hippie for the sake of being hippie, trying to become cool when you are not, poorly maintained real estate and scores of panhandlers annoying you after you spend 35 minutes to find a parking space then Asheville is the place for you.The art community is just funky and not involved in the pursuit of quality invention, education, discovery or preservation.Preserving the environment is not at the top of the list, it is talk and no action.

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