Joe Flood

Summary

Twelve years of success in the development of effective Internet content for the large-scale web sites of major nonprofit organizations. Strategic communicator with practical experience in web site management, content strategy, project management, online marketing, email newsletters, copywriting and corporate communications.

Experience

Web Site Manager
September 2005 - Present
NOAA Office of Ocean Exploration (contractor)
Silver Spring, MD

• Responsible for the management of Ocean Explorer, which reached more than 6 million visitors in 2007. Site was a Webby Honoree in the categories of Science and Education
• Managed the work of design, technical, editorial, educational, scientific and media staff to produce daily web coverage of high-profile missions of discovery. These missions have included video clips, sound interviews, photo slideshows, podcasts, RSS feeds and a YouTube channel. 
• Developed annual operating plan and budget for site. 
• Trained web coordinators in hardware and software for at-sea web coverage of missions. Guided content development as Managing Editor of site.
• Created NOAA’s first major blog and developed guidelines and policies for its production.

Web Producer
June 2002 - August 2005
The Nature Conservancy 
Arlington, VA

• Coordinated the work of design, technical and marketing staff to produce content that effectively communicated social marketing priorities. Usage of the web site increased by 35% to more than 4 million people a year. 
• Improved and streamlined the usability of the online donation and renewal system, resulting in increased conversions and more than $2.1 million in revenue in FY05 - up 25% from previous year.
• Wrote and managed the production of Great Places, a personalized email newsletter with 75,000 subscribers. 
• Conceived and managed the production of “web extras” as Online Editor for Nature Conservancy magazine, a publication with a circulation of 700,000.
• Coached internal clients on content creation for the site with an editorial calendar, a style guide, a web publishing workflow, presentations and WebTrends analysis.
• Redesigned the web site with a cross-functional team to align the site with the organization’s strategy, brand guidelines and messaging.
• Served as the web representative of a crisis communications team, to manage the online response with public relations staff and to ensure message coordination across mediums.

Freelance Writer
December 2001 - May 2002
Washington, DC

• Wrote articles on local events for The Washington Post, The Hill Rag, CultureFlux.com and other publications.
• Founded DC Film, a blog on moviemaking in Washington, DC.
• Contributed articles on web content strategy and marketing to OnPhilanthropy.com.

Internet Content Consultant 
November 1996 - November 2001
AARP 
Washington, DC

• Worked closely with the Director of Web Services to produce the annual report, quarterly updates, white papers, marketing plans, brochures, articles and other types of internal and external executive-level communication. Wrote the business plan for providing web services at AARP that was adopted by the Board of Directors.
• Communicated the strategic priorities of the organization by through the management of promotions on AARP’s home page, seen by 7 million users annually.
• Created the AARP Webletter, AARP’s first email newsletter, and collaborated with internal clients to establish their newsletters. Assisted advertisers with copy development for email newsletter ads.
• Produced the online version of the AARP Member Benefits Handbook, winner of “Best Membership Site” at NonProfits ‘98, and the most-visited section of aarp.org. Coordinated enhancements to this site and new benefit offers with service providers.
• Partnered with internal clients on web site creation and strategy. Developed business requirements, creative briefs, information architecture, project plans and content audits.

Information Assistant
March 1993 - June 1996
The World Bank
Washington, DC

• Provided research and technical assistance to legal staff of large, international organization in the use of online catalogues and other databases. 
• Learned HTML and web publishing tools to produce an online journal of international development law. Production of this newsletter reduced distribution time of this publication from 3 months to one day.

Legal Assistant
September 1991 - December 1992
Poyner & Spruill 
Orlando, FL

• Monitored the production of evidence during the discovery process of a major civil case.
• Worked with attorneys and paralegals in the logging and tracking of evidence.

Information Specialist
September 1989 - August 1991
Furash and Company
Washington, DC

• Researched and wrote a monthly print newsletter, summarizing events in the financial services industry.
• Provided research assistance for senior staff using Lexis/Nexis and other library services.

Education

B.A. International Relations/Minor in Literature
The American University
Washington, DC

Technical Skills

HTML, Dreamweaver, Zope, Plone, TeamSite, Wordpress, WebTrends, Google Analytics, Photoshop, MS Office, Windows, Mac, digital photography.

Additional Information

• Contributed fictional case stories to Blog Marketing, published by McGraw-Hill.
• Winner of 2006 Film DC Screenplay Contest for screenplay, “Mount Pleasant.”
• Judge for DC Shorts Film Festival and DC Shorts Screenplay Contest.
• Screenwriter for two short films made for 48 Hour Film Project.

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