Don’t Fear the Gutenberg

Zac Gordon speaks at the April WordPress DC Meetup

What is Gutenberg?

A new publishing experience for WordPress: get ready to make your words, pictures, and layout look as good on screen as they do in your imagination, without any code.

Named after the inventor of the printing press, Johann Gutenberg, this new WordPress editor is a response to drag-and-drop page builders like Wix and SquareSpace, giving users more flexibility in how they design their pages.

Around the Block

Gutenberg takes the wonderfully blank canvas of the current WP editor and turns content into blocks. Text and images become blocks that can be dragged around on the page and reused on other pages as well.

I was skeptical. My experience as a Web Editor has been that content management systems (CMS) only get worse over time. I’ve seen sites go from neat collections of Dreamweaver pages to inscrutable Drupal beasts that require weeks of training to understand – and still don’t work.

When I heard that the graceful WordPress that I love, with its mantra of the user is always was right, was changing, I was alarmed – especially when I heard talk of blocks. One shouldn’t have to learn a new vocabulary, like Drupal’s use of nodes, just to write a blog post.

WordPress DC Meetup

My fears were allayed at the recent WordPress DC Meetup on Gutenberg. Zac Gordon, who teaches WordPress, previewed the new CMS.

Once I saw that the freeform editor that I love would be largely unchanged, I was relieved. I could write the way I want in the editor and turn my paragraphs into blocks, later, if I wanted to, and drag them around on the page.

“Convert to a shared block” is a useful feature, too, for page elements that you want to use elsewhere. I could see myself creating a shared block of text to promote my novel, The Swamp, across my site.

You can also get into the HTML of the blocks in case something isn’t displaying correctly. A little bit of HTML knowledge is still necessary in this CMS age.

Finally, Better Photos

Moreover, the page builder in Gutenberg has features that I like – the way it handles images is far superior than the current editor. On my site, I embed photos from Flickr in posts because that’s easier than WP’s image management and display capabilities.

In contrast, Gutenberg allows you to easily move images around the page, create photo galleries and make photos full-width across the page. A “hero image” according to Zac.

Try it out for yourself with a live demo of Gutenberg. Type content, move images around, reorder blocks and get a taste of new WordPress.

Coming Soon

In contrast to other CMS, the WordPress upgrade is designed to work with the rest of your plugins. Users, like me, who haven’t done a lot of customization probably won’t even notice the change on their sites. Backward compatibility is a key WordPress principle.

If your site is hosted by someone else, you probably won’t have to do anything to upgrade, according to Zac. If you’re a developer who has done a lot of CSS customization, you’ll want to edit and experiment in a staging environment before upgrading.

Also, a “classic editor” plugin will be available for users who don’t want to change.

WordPress for the Future aka Gutenberg has no release date yet. But it’s coming soon, developers say.

No Revolutions, Please

While the WordPress will not be as revolutionary as Johann Gutenberg’s invention of the printing press, that’s a good thing. Broad, sweeping changes are to be feared, in societies and content management systems.

With Gutenberg, expect a gentle upgrade that helps users get their ideas on the web without having to learn a line of code.

My DC: Blossoms, books and gelato

Jefferson Memorial with cherry blossoms

A weekend of cherry blossoms, books and gelato taught me to love DC once again.

I’ve become inured to the sights and sounds of Washington, DC – the historic monuments, the thudding helicopters, the blue sparkle of the Potomac. I see and yet don’t see, because they’re so familiar. Playing tour guide for the weekend helped me rediscover the city.

The occasion was a college reunion. Because I was the only one who still lived in the city, I was appointed tour guide.

It’s hard work being tour guide! Much easier to be led by another, not knowing where you’re going to eat or what you’re going to do next, confident that the tour guide has those details figured out. Make it a large group – eight people – and make it the height of the spring tourist season, and you can understand why I was a bit anxious. Thankfully, it was an easy group that I knew from time spent together at American University.

The advantage of being tour guide is going to the places you like best. Here are my choices for 36 hours in Washington, DC.

Friday

The Darcy
My friends stayed at this boutique hotel by Hilton. Located near Logan Circle, it’s an ideal home base for visitors who want to explore the city. Even better when you get an upgrade to a top-floor suite!

Tidal Basin
If you come to DC, you’re going to walk. During cherry blossom season, it’s also the easiest way to get around (other than biking, of course). After checking-in at the Darcy, we walked down 16th St to see the cherry blossoms at the Tidal Basin, along with half a million of our friends, it seemed. The walk is about thirty minutes, and filled with interesting sights along the way, like the White House and Washington Monument.

Thai Tanic
Every Thai restaurant in DC must have a pun-based name. Popular among Logan Circle locals like me, Thai Tanic been serving interesting Thai dishes on 14th St for years. They were also very accommodating as our party grew from six to eight on a busy Friday night.

Gelato time

Dolcezza
How I love this place! The gelato is delicious. I almost always get a combo of dark chocolate and hazelnut. If you’re with me, this is a mandatory stop.

Saturday

American University
It wouldn’t be a college reunion without a trip to college. We went to AU in the pre-wonk era, which was far more fun, and considerably cheaper, than the serious world-changers of today. While the campus is nicer, with a brand new School of International Service, it’s not the same, probably due to the lack of alcohol.

Surfside
One of the challenges of leading a large group through DC is, “Where will we eat?” While they took my favorite burrito off the menu, Surfside in Glover Park was still a good choice. No one noticed a group of eight in this taco joint mobbed with soccer moms and kids from the field across the street.

Bob in Georgetown

Georgetown Waterfront Park
If you’re with me, you’re walking (or biking). Thankfully, my friends love to walk. After lunch, we walked down Wisconsin Avenue and 33rd Street to the Georgetown Waterfront Park, which has a great view of Rosslyn and the Key Bridge.

Dog Tag Bakery
Georgetown Cupcake is for tourists. Instead, visit this pleasant little shop near the C&O Canal that helps military veterans and families. The scones are great and they serve Compass Coffee.

Whole Foods P St
Finding a table for eight on a Saturday night in Logan Circle struck me as impossible. Instead, everyone got food and drink at Whole Foods and partied back in the suite at the Darcy Hotel. Sushi, cheese, fruit, beer, wine, chicken, chocolate rugelach – we ate well, without the hassle of going out.

Sunday

Lil B
This New Orleans-inspired coffee shop at the Darcy Hotel became the spot to meet every morning. While the beignets are more like fried dough than what you’d find in the Big Easy, they make good hangover food.

Dupont Circle Farmers Market
Why don’t I go here more often? This sprawling market has more than just produce. You can get pancakes, pizza and even a growler of beer from Right Proper.

Spanish Steps
One of those 0ff-the-beaten path places that I love, this miniature version of the Roman landmark is a spot I captured in an award-winning photo. It’s a lovely walk from Dupont Circle, as well, in which you pass art galleries and embassies. Makes a great spot for portraits.

Kramerbooks

Kramerbooks
Now, this is a required stop, at least if you’re with me. Washington loves its bookstores and Kramerbooks is the oldest and most famous. I have a connection to it too – I did a reading here. You’re sure to find something smart for the plane in this bookstore.

Of course, this is just a small sample of things to do in DC. But if I’m the tour guide, there’s going to be gelato, coffee and books. That’s my DC.

Free Library Find: Dear Committee Members

Dear Committee Members
Dear Committee Members

I let books find me. One reason I never fully embraced the Kindle is that I don’t always know what I want to read. Sure, you can find anything in the world by typing  a few letters into an e-reader but that’s not the same as aimlessly browsing titles on a Sunday afternoon.

Serendipity is what’s missing from the e-ink experience, the happy accident of stumbling upon the right novel at the right time.

In Praise of Little Free Library

Little Free Libraries are ideal for us serendipitous book browsers. Located in every neighborhood in Washington, these little boxes offer literary surprises for readers.

“Take a book, leave a book” is the motto of this nonprofit organization that fosters reading across the nation. I like to drop copies of my book, The Swamp, into Little Free Libraries in DC.

And I almost always find something interesting to take home with me.

The nicest Little Free Library in Washington is located at the top of a hill in Kalorama. Just a block from witless Jared and Ivanka, this bookish outpost is in a park, and offers a sunny bench to read your discoveries as dogs bark and children play.

Dear Committee Members

Dear Committee Members by Julie Schumacher was a free library find, a book I pulled from the box like literary treasure.

The novel is a hilarious satire of academic life told through the endless letters of recommendation that Professor Jason Fitger is forced to write for students and colleagues. Each letter is inventive and unique; combined they tell a story of budget cuts, romantic humiliation and creative failure. Schumacher’s wry, ironic style reminded me of David Lodge, who satirized academic life in forgotten classics such as Small World.

Free is a powerful attractor, drawing you to things you might never consider. But the world is full of free things to read.

Selecting a book is an investment of time, not money.

You never know what you’ll find in the free library – biology textbooks, romance novels, books by unknown authors. Finding something worthwhile, like Dear Committee Members, feels like an achievement, not just because you discovered something great, but also for participating in the great reading experiment that is the Little Free Library.

Weekend Read: In the Midst of Winter

In the Midst of Winter
In the Midst of Winter

My reading is guided by serendipity. I let books like In the Midst of Winter find me. Reading should never be required but something you do because you enjoy it.

One night, going through Netflix, I found Allende, a portrayal of the last hours of the Chilean president, who was overthrown by a CIA-backed coup in 1973. The Spanish title for the film is even better: Allende en su laberinto or Allende in His Labyrinth. The movie is not magic realism, despite the title, but gritty realism, as Allende single-handedly defends his revolution against nearly every other institution of the state. His loss results in decades of dictatorship.

The movie left me curious about the thin country so when I saw In the Midst of Winter by Isabel Allende, I had to pick it up. This new novel by the niece of Salvador Allende concerns itself with social justice. Not what’s legal, but what’s right for vulnerable people such as refugees. As a child, Isabel Allende was driven from Chile following the overthrow of her uncle.

The novel starts with a car accident on a snowy day, an incident that upends the lives of everyone involved. Richard Bowmaster, a stuffy norteamericano academic, gets drawn into the lives of Evelyn Ortega, an illegal immigrant, and Lucia Maraz, a lusty 60-something Chilean. All three are haunted by painful tragedies, their lives shaped by the loss of loved ones. Drawn together in conspiracy, they grow closer as they share the stories of their lives.

The plot is a bit of a melodrama (a mysterious body in the trunk of the car), but, after reading of how much Richard, Evelyn and Lucia have suffered, you want a happy ending. You want them to discover an invincible summer in the midst of winter, to quote Camus.

How do you respond to tragedy, from the loss of family members to the inescapable indignities of growing old? What are our obligations, beyond the law, to refugees? How do you build a just society in an age of cruel states and dictatorships?

In the Midst of Winter offers the simplest of solutions – take care of your fellow humans – a revolutionary act to counteract a world steeped in tragedy.

Hail Caesar! Three Books About Tyranny

On Tyranny: Twenty Lessons from the 20th Century

Three books about tyranny provide lessons for Americans about overcoming dark times.

Heavily marketed, The Storm Before the Storm is a book that I desperately wanted to like. This work of popular history about the end of the Roman Republic has so many parallels to our time – at least according to the sales copy – but the book itself is a tedious examination of the political issues before Rome became an empire. Praetors, consuls and legates come and go in a swirl of assemblies, riots and wars, a mix of similar-sounding names and titles adding to the confusion.

Rome wasn’t a democracy, but a republic, ruled by a narrow set of wealthy families jockeying for political power in a country grown wealthy from foreign conquest. The original 1%, they governed through a series of norms and traditions that became degraded with wealth and privilege. Citizenship was narrowly construed (even Italians outside Rome couldn’t be citizens) and the masses restless, seeking cheap grain for the cities and land for ex-soldiers. Failure to resolve these contradictions, and defend their sacred institutions, led to Caesar and the Roman Imperium.

Left unsatisfied by The Storm Before the Storm, when I saw Dictator sitting on a shelf at the beautiful new West End Library, I had to pick up another book about tyranny. This novel by Robert Harris, the last in a trilogy about ancient Rome, does a far better job at explaining Roman politics and the end of the Republic. His Cicero is a tragic, deeply flawed figure in a brutal age. The novel starts out beautifully, with Cicero on the run from his enemies, lucky to escape into exile. He’s lost everything. But, through his genius and dogged work, he regains his property, his stature and his reputation.

Caesar is a dangerous man who indulges Cicero – to a point. The orator, however, doesn’t know when to shut up, even after being warned by Caesar’s generals. Is this due to vanity or a genuine commitment to democratic institutions?

The most practical guide to our times is On Tyranny: Twenty Lessons from the Twentieth Century. Early in this spare tome, Timothy Snyder, who has written extensively about the Nazi regime, makes this observation:

The European history of the twentieth century shows us that societies can break, democracies can fall, ethics can collapse, and ordinary men can find themselves standing over death pits with guns in their hands.

Germany was a democracy, just like us, yet they fell into catastrophe. Why? It’s not just “good men doing nothing”, it’s the systematic corruption of an entire society – the media, courts, even truth itself. On Tyranny is a guide to defending democratic institutions, and this slim little book provides practical advice on how to do so, drawn from the dark history of central Europe.

Are we Rome? Are we Germany? The founders of this country studied history, and books about tyranny, so as not to repeat the errors of the past. We would do so too, if we are to prevent tyranny in our time.

A Good Pitch: The Age of Surge

Sometimes people send me books to review; sometimes I review them. The Age of Surge is one that caught my interest.

As a writer myself, it’s an interesting approach to marketing. Based upon my previous Amazon reviews, authors have approached me to review their books. It’s almost always business books, and rarely novels or bottles of whisky. Perhaps this is because business authors are more marketing-savvy.

The email pitch was a good one:

I’m a first time author reaching out to those who love learning and reading about innovation, leadership and new ideas on reinventing companies for digital.
Your review of StrengthsFinder 2.0 is what caught my eye.  Our new book (The Age of Surge.) was written to help leaders and everyday employees take the kinds of ideas covered in StrengthsFinder 2.0 and show how to put them to work in even the most dysfunctional, “broken” companies.   I think you’ll find our book provocative and thought provoking…  you might even like it 🙂
Would you be open to reading our book if I send you a free digital copy (no strings attached)?  Obviously I’d welcome and appreciate any time you’re willing to spend leaving an honest review.

This was a good pitch for a couple of reasons:

  1. It was personalized. The email was not just a press release but a personal note that highlighted the fact that I liked a similar book. There was research behind it.
  2.  It was written in a human voice. The pitch came from the author. It was direct, concise and respectful of my time.

That said, just because it’s a good pitch doesn’t mean I’m going to review it.

I look at these books on business reinvention with a jaundiced eye – my novel Don’t Mess Up My Block satirizes the genre, following a clueless consultant who leaves disaster everywhere he goes. It’s based upon my experience seeing organizations conduct ill-conceived change initiatives.

I didn’t want to like The Age of Surge. But it is a very readable, humane look at change in the workplace from someone who operates in the real world, not the theoretical domain of management consultants. The author praises middle management – I’ve never seen that before.

So, it’s not enough to craft a catchy email. First, you have to write a great book. But to get reviewers to read your book you have to approach them with a personalized, human, relevant message. That’s a good pitch.

The Swamp: Early Reviews of My Book

Meeting Mandi, one of my readers in Orlando, Florida.
Meeting Mandi, one of my readers in Orlando, Florida.

One of the most gratifying things about being an author is hearing that people enjoyed your book.

And readers have enjoyed THE SWAMP!

Here are some early reviews of my funny new novel about Washington, DC, and the times we live in now.

Even better than experiencing good reviews is meeting readers, like Mandi in Florida! Her extended family has been some of my biggest supporters. Her aunt Rachel (the cool aunt) designed the cover of my novel.

Check out the hilarious world of THE SWAMP, available in print and Kindle editions on Amazon.

Road Dog: The Life of an Indie Filmmaker

Road Dog by Kelley Baker

What I like about Kelley Baker’s new book Road Dog is that he demystifies the art of filmmaking. You don’t need a million dollars or an expensive degree to make a movie. Instead, you need some technical knowledge and a story.

I first met Kelley at the DC Shorts Film Festival. He ran a workshop on filmmaking, while I judged the screenplay competition.

A better drinking partner could not be found. During the DC Shorts Film Festival, there always came a moment when the festival director, overwhelmed by the chaos of running a week-long event, would disappear with Kelley for a few hours of bourbon drinking. He would then return relaxed. This made everyone happy.

Also, Kelley isn’ one of those Hollywood bullshit artists who brag about their connections or, even worse, promise that riches are just a screenplay away. Instead, having made films for decades, he is realistic about the industry. Yes, you can make a movie but, since dreams of fame are illusory (and Hollywood will probably screw you), make the movie that you want to see. Make your story.

Kelley shares his story, the ups and downs of an indie filmmaker, in his new book Road Dog. Get his book to learn how to get your dreams on the big screen.

The Subtle Art of Not Giving a Fuck

The Subtle Art of Not Giving a Fuck

While The Subtle of Art of Not Giving a Fuck contains revealing and profane stories of personal dissipation and blogging-fueled awakening, at its core is the timeless message of the Stoics: life is short. Make better choices with your time.

Despite its roots among the ancient Greeks, Stoicism is a philosophy that’s still relevant today. First practiced by men such as Epictetus, Seneca and Marcus Aurelius, its core tenet is that while we can’t control circumstance, we can control our response to circumstance. Born from troubled times, the Stoics admired people who played the cards they were dealt, no matter how bad, searching for a way out of difficulty.

The Obstacle is the Way in other words, a (much better) book that popularizes this ancient belief system with examples from throughout history.

What makes The Subtle Art of Not Giving a Fuck unique is its rejection of happy talk. Mark Manson shreds the relentless positivity of the self-help industry which is not helpful at all. Divorce, illness, joblessness – sometimes life is just going to suck and trying to talk yourself into happiness won’t get you there.

In fact, as with writing, concentrating on being happy will just make you less so, for it is an emotion that flies from you as you seek it.

Manson prescribes the doctrine of the ancient Greeks: don’t worry about happiness, for you will be dead soon.

Instead, focus on being useful. Put aside your illusory dreams of riches and fame. Be a better person today, to the people around you, for that is the ultimate measure of a life.

Uncle Nearest: The Best Whiskey Maker the World Never Knew

Uncle Nearest whiskey

Finally, my drinking is being sponsored.

A friend who does PR for a distillery sent me a new premium Tennessee whiskey to try out – Uncle Nearest.

Similar to Knob Creek, it makes an excellent Manhattan and, at 100 proof, will warm you up on a cold day.

Made from Tennessee grain, filtered through charcoal and aged in oak barrels, it tastes like bourbon but is technically not a bourbon for legal reasons.

But what’s most interesting is the story behind the spirit – Uncle Nearest honors Nathan “Nearest” Green, the first African-American master distiller on record in the United States.

Born a slave, Green worked for Dan Call, a farmer, preacher and whiskey maker. When young Jack Daniel wanted to learn the tricks of the trade, Call instructed Green (now a free man) to teach him.

Jack Daniel called Green, “the best whiskey maker the world never knew.”

Author Fawn Weaver, who has been researching the Green family, and recently launched the Nearest Green Foundation, met with his descendants.

“I asked them what they thought was the best way to honor Nearest,” Weaver said. “Their response was, ‘No one owes us anything. We know that. But putting his name on a bottle, letting people know what he did, would be great.’”

When you drink whiskey, you’re drinking history, American water and grain aged in barrels until it becomes magic. The forgotten story behind Nearest Green just adds to the experience of enjoying this new spirit.