Read the whole thing.

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Technically, I’m not in PR. But I’ve worked long enough in web strategy and communications to have strong feelings on the subject.

Look for more articles on FlackRabbit in the coming months!

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I also wrote about this cool event for the Pink Line Project.

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Kerry Skarbakka, Window, 2009. C-Print. 50 X 60 in.

Check out my Pink Line Project review of Kerry Skarbakka, The Struggle to Right Oneself: A Survey. The photos really have a dark humor to them that I really enjoyed. They’re big prints of absurd scenes – like a man in a suit leaping through fire – that tell a story, of people surviving unexpected catastrophe.

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Check out the great cover that my friend Dave Newman designed.  I love it!

So, what’s going on with my book, Murder in Ocean Hall?  In this murder mystery, a famous explorer is killed in Ocean Hall at the Smithsonian Museum of Natural History.  Suspects are many and it’s up to a cynical DC detective to solve the case.  The book was inspired by the three years I spent working for the NOAA Office of Ocean Exploration and Research.  Nobody was murdered while I worked there but a lot of the science and the background in the book comes from my time with NOAA.

I’m represented by a literary agent and we’ve been following the traditional publishing route. However, the book publishing world, upended by recession and technological change, is in turmoil so it’s very difficult for a new author to get a book deal.

My contract with my agent ends March 1.

After then, Plan B goes into effect – I’ll publish the book through Lulu (using the awesome cover above) and sell print and e-copies online.

One way or another, Murder in Ocean Hall will be published.

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It’s the end of the year, and the end of a decade. What were my favorite projects of 2009? What did I have the most fun working on?

Murder in Ocean Hall

I can’t help myself, I like to write fiction. People have asked me how I could leave my job and then spend countless hours alone, in a coffee shop, writing a novel. I’ve offered advice on setting a schedule and being committed, but the truth is that writing a book is a huge sacrifice and something that you must really, really want to do. And something that you must enjoy doing more then anything else.

DC Shorts Film Festival

This year, I made sure to really enjoy the festival, not only as a screenplay contest judge but as a participant. For the first time, I was in town for all the parties and saw some great films, including Funky Prairie Boy. What’s great about DC Shorts is that you get to meet filmmakers and other creative folks in a very relaxed, friendly atmosphere. And with the Screenplay Competition held a month after the main festival, I got to enjoy both events. The funny thing about being a volunteer is that if you show up and prove to be reliable, you get given all sorts of other interesting duties. For DC Shorts, I’ve been a film judge, screenplay competition manager, executive judge, film panel moderator, assistant emcee, furniture mover and event photographer – anything for the cause!

Transparency Camp

“One time, at Transparency Camp…” Embarrassing, I know, but Transparency Camp was really a revelation for me. Having worked in government, I firmly believe that it should be more transparent and accountable, which was the focus of the event. The most interesting part was the format – it was an “un-conference” where the participants devised the agenda and put on the presentations. And it was free. That’s a tremendous development, because most web conferences cost thousands of dollars and feature sitting in cold rooms looking at PowerPoint presentations from various experts. By contrast, the un-conference format enables tapping the knowledge of the group in a democratic and open session. Plus, free beer!

Pink Line Project

The end of the year found me embarking on a new project – interviews with artists and other interesting DC creatives for the Pink Line Project. These are people who are risk-takers, who go out and start film and theater festivals. I think that everyone is creative and with my interview series I hope to encourage others to write that book or make that painting.

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I’ve done another interview for the Pink Line Project, this time with Julianne Brienza, Executive Director of the Capital Fringe Festival.

I met Julianne several years ago, when Fringe was just starting out. It’s amazing and inspiring to see how far she’s come. Fringe is definitely something that way too serious DC needs. As she describes in the interview, Washington is very much a city on the rise in terms of the arts.

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I’m going to be writing for the Pink Line Project.  What’s Pink Line?  Describing itself as “a catalyst for the culturally curious”, the site is a guide to DC’s art and cultural scene.  If you’re looking to attend fun art parties in Washington, and learn more about the arts, it’s a great site to check out.

From watching rollergirls arm-wrestle to dodging skateboarders at a photo exhibit, I’ve enjoyed the Pink Line events immensely.  It’s an unexpected side of stuffy Washington that’s much more interesting than some boring Capitol Hill cocktail party.

I’m also really interested in creativity and risk-taking.  Creating something – a book, a painting, a photo, a dance – is a courageous act.  You’re investing your time and putting your ego on the line.  What makes someone decide to create?  What separates the person who thinks about doing something from the person who actually gets their hands dirty in the messy and uncertain world of creation?

I really started thinking about this subject after I wrote my book, Murder in Ocean Hall.  A friend of mine said that she knew a lot of people who talked about writing a novel but I was the only person who had gone off and done it.  I quit my job and took six months off to write the book.  Six months without an income, spending days by myself, alone, writing away in coffeeshops – a crazy act, for sure, but it was something that I absolutely had to do.

I think that creativity is something that’s in everyone.  There’s no such thing as someone who’s not creative.  Perhaps it comes up in unlikely ways, like packing their kid’s lunch or designing the perfect spreadsheet.  Or maybe they dream of taking paint to canvas one day.

For the Pink Line Project, I’m going to be writing profiles of local artists, filmmakers, photographers and other creative types.  I’ll be interviewing them about how they got started and why they felt they had to make art.  From these profiles, I hope to encourage others to think about their own creative dreams.

The first interview I did is with Jon Gann, founder of the DC Shorts Film Festival.  Check it out to discover how his impulsive nature and desire for community lead him to create a hugely successful film festival.

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The music industry had its Disintermediation Moment with the advent of Napster. Once consumers discovered the power of acquiring individual songs, rather than whole albums, the days of the $16.99 album CD were doomed. Lawyers shut down Napster but could never put the genie back in the bottle. The music business, where “thieves and pimps run free,” according to Hunter S. Thompson, was forced to cut a deal with another rebel, Steve Jobs. An industry that once condemned the idea of “ripping” songs from CDs to computers has turned to iTunes to save their sliding profits.

Newspapers were early adopters of the web, launching some of the first web sites and online services, such as the Washington Post’s Digital Ink in 1994. Early efforts made the mistaken assumption that people would pay for content – despite being surrounded by a sea of free information. For more than a decade, newspapers have tried to use the web to support a business model (money from classified ads goes for reporters, buildings, paper, trucks) that’s been undercut by Craigslist and others. It would be better if they adapted to the medium like the Huffington Post or Politico.

Back in the 1980s, movie studios tried to stop the development of the VCR, arguing that the devices enable copyright infringement. Though they lost, they continued their efforts, athwart the flow of history, as they sued DVR makers, as if they had learned nothing. Meanwhile, consumers have moved on, and watch clips and whole movies online.

And now it’s the turn of the book industry.

I’ve been reading a lot about e-books and the Nook, both as an avid reader and an author. I wrote a book, Murder in Ocean Hall, have an agent and am looking for publisher.

However, I also work on web sites for a living so the slow print publishing world seems really outdated to me. Why does it take a year for a book to go from an author to a bookstore? I could publish my book on Lulu and start selling it immediately.

Why are there so many gatekeepers involved? Why do writers get such a small (10%) royalty on their titles? Why do so many writers have to do their own marketing, despite the fact that publishers claim that’s what they’re for?

The argument seems to be that this is the way we’ve always done it. The book publishing world seems little changed, a Mad Men environment of stacks of manuscripts, Manhattan offices and boozy lunches. I would love a noontime martini but like the manual typewriters and flirtatious secretaries of Sterling Cooper, that world is long gone.

The price of e-books today is subsidized by Amazon and others. Publishers would like to charge much, much more than the standard $9.99 for e-books, arguing that they have high costs. This makes no sense – when you have perfect, unlimited digital copies of something, the price has to come down, as anyone who’s bought an album or song on iTunes knows. Consumers are saying that e-books should be comparable in price to paperbacks. That’s what its worth to them and book publishers need to adapt if they’re going to survive.

The fact that the publishing industry takes such a big chunk of the price of a book really seems like an argument against it. If so much of the cost of a title pays for execs and marketing campaigns, then why have a publishing industry at all? How is this model any different from the music, film and newspaper industries – all middlemen and gatekeepers have been rendered irrelevant by the Internet.

Without such high costs, books would be cheaper for readers and writers would make more money. My thoughts were really crystallized by this wonderful blog post by Joe Konrath. In it, he breaks down the amount of money he makes off e-books he sells through his publisher and those he sells on his own. He gets more money from titles he sells himself. And readers get more works to chose from and at a cheaper price. Konrath is meeting the demand of the market and making a better living than he would if he used a book publisher.

What value do book publishers add then? Are they not just standing in the way of more books at lower prices for more readers?

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