Photo Strategy: Serendipity with a Little Bit of Planning

Do I have a photographic vision? Goals? A business plan? No, that would take all the fun out of it. Instead, I am guided by serendipity. I wander about the city taking photos.

But I don’t leave everything to chance. I try to be at the right place at the right time. I’m drawn to visual events, like Santarchy, where hundreds of faux Santas caused mischief on the National Mall. That’s where I got this photo, which was featured on InstantDC.

Merry KissmasThis was on a Saturday in December. I had heard about Santarchy through Twitter and had seen the previous year’s pictures. I knew the route the Santas would take so I got on my bike and waited for them on the Mall. I wanted a picture with the Capitol in the background. I got a picture of a Gagnam-style Santa (how dated that seems now) and then I saw Gene Simmons. I rushed ahead of him so I could get this shot with the Capitol over his shoulder.

And he really did say, “Merry Kissmas.”

So I guess my photographic method doesn’t entirely rely on chance. I plan ahead, think about my shots, and try to get in the right position to take them. It’s serendipity with a little bit of planning.

But I try not to think about that too much. I don’t want to be a Photographer with a Vision. I don’t want to be an Artist. I just want to enjoy taking photos.

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Migrating WordPress: Yea, There’s a Plugin for That

migrating WordPress

How difficult is it to migrate a WordPress site? It’s not.

Russell Heimlich managed to explain import/export from a WordPress site plus how WP content is organized, potential problems you might run into during migration, solutions to those problems and how to import from other CMS. All this was covered (plus questions) in less than an hour at the WordPress DC Meetup.

It’s all covered in Heimlich’s Migrating WordPress presentation.

Migrating an existing WP site is easy – you go to Tools and export your existing site. And then import it into your new site. Even myself, with just a basic knowledge of HTML and fear of all things database, was able to figure it out.

And this being WordPress, there are plugins for everything else you could want to do, from exporting your widgets to doing a massive find and replace on your new site. There are even plugins and other tools for importing from other CMS like Drupal.

WP is #1 in usability and the backend is easy to navigate as well. Why the whole world doesn’t use WordPress is a mystery to me…

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Let’s Make a Movie: DC Shorts Mentors

screenwriters at DC Shorts MentorsDC Shorts Mentors is a great new opportunity for aspiring filmmakers to learn how to make movies. Over four weekends in March and April, you learn how to write, cast, shoot and market your cinematic vision.

I had the chance to speak at the March 3rd session, which covered screenwriting. Joined by some great panelists, including Hollywood vet Monica Lee Bellais and local screenwriter Khris Baxter, we shared tips and techniques on how to translate a story into a fully-realized screenplay.

It was very informal. After brief introductions, we took questions from a class of around 4o people in the super-hip Gibson Guitar Room. We covered topics such as screenplay formatting, breaking into Hollywood, pitching to producers, television writing, treatments, agents versus managers, local resources (such as WIFV) and working on documentaries.

Monica had a wealth of information on getting your script read by producers. To get past jaded Hollywood gatekeepers, your script must be more than a just great story – it has to be in the right format and pitched to the right people. Khris stressed that you can be a screenwriter outside of LA, and offered the example of Sunshine Cleaning writer Megan Holley, who lives in Richmond.

I’ve written six screenplays and won the Film DC Screenwriting Competition. The experience of going to LA taught me that it’s better to do it yourself than wait to be discovered. I suggested writing a short script and entering it into DC Shorts. Or getting a team together and making a film for the 48 Hour Film Project. You can make a film with an iPhone these days – why not do it?

After the panel, things got interesting. The writers had an hour to write a short scene which would then be read aloud by local actors. It was really fascinating to watch the reading – the actors were pros, who did a great job with material they had just been handed. The writers learned a lot too. It can feel embarrassing the first time to hear your words read aloud. But it’s an inevitable part of the process. If you’re a screenwriter, your work will (hopefully) make it to the big screen where people will see it.

I’ve been part of DC Shorts for years as a judge, photographer, volunteer wrangler, etc… I’ve stayed with it because Jon Gann does things in a professional yet casual way – it’s all about the artist. But what I really liked about DC Shorts Mentors was the focus on the practical. This wasn’t some screenwriting seminar selling an impossible dream for an outrageous price. This wasn’t theory. Instead, these inexpensive seminars offered hands-on instruction from people with real experience.

Bonus: see photos from the March 3rd class.

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Friday Photo: White House Bikeshare Edition

White House bikeshare

I love walking in DC. On Monday after work, I stopped off at Macy’s and then walked home, taking a little detour to go by the White House. It was darker than this photo appears and the absence of light caused the iPhone to do a bit of a long exposure, allowing me to capture this cyclist in motion. She’s on a Capital Bikeshare bike – these bright red bikes are a common sight in DC, and are used by everyone, from tourists to businessmen.

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Five Things Reporters Want

reporter at OccupyDC rally“Reporters are lazy,” a PR director once told me. “They won’t do any work – they want everything explained to them.”

I’ve been on both sides of the table, as a freelance writer and as a communications manager. It’s not that reporters are lazy. They just have different objectives than PR reps. The job of a reporter is to find news and report it back to an audience. If you’re in public relations, your task is to get favorable media coverage for your organization.

What looks like journalistic laziness is in fact a relentless search for news. Reporters don’t have time to unpack the complexities of your press release. Don’t ask them to parse a technical document. They won’t sit through a press conference unless you have something really special to announce.

If your communication is not clear to them, they move on. If you can’t explain the story in a sentence, then they’re going to find something else to report on.

So, what do reporters want?

  1. They want news. News is, above all, new. It just happened or (even better) is about to happen. It is new – not something repackaged from six months ago. It is different, special and unique. Publishing an annual report is not news – everyone does that. Publishing your annual report as a series of tweets – that would be news.
  2. Benefits, not features. XYZ Company announcing a new widget is not news – the fact that the widget cures cancer, that would be news. Would you describe an iPhone by the kind of chip it uses or all the things you can do with it? Promote benefits to users, not a laundry list of features.
  3. Relevancy. Why do my readers care? A blog post from your CEO is not news. Bring me something that my audience wants to read about. Give me something that informs, scandalizes or improves them.
  4. A good elevator speech. You only have a few seconds to pitch your cause. What do you say? How do you summarize your story? Reporters are drowning in press releases – they’re not going to read more than a sentence or two in your release before they hit the delete button. Put the value up front, in the first sentence of your pitch.
  5. Speak like a human. Do you want to sound important or do you want to be understood? Think simple. Avoid jargon and acronyms. Take out the run-on sentences. Instead, explain your point so clearly that your grandmother would understand.

Reporters want interesting stories that audiences will read. Help them out by producing news and not news releases.

And check out these tips on pitching from editors and reporters. Note how publications have very different and unique requirements.

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Steve Jobs: Life Lessons for Photographers

What do the life of Steve Jobs and photographers have in common? Find out in Steve Jobs: Life Lessons for Photographers, a new post on my Steve Jobs – Life Lessons blog. I’ve been fascinated by how much creative people can learn from studying what Jobs did in his life.

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Friday Photo: Jaded Washingtonian Edition

Spotlight at the Portrait GalleryI’m a jaded Washingtonian. I’ve lived in DC for so long that I no longer notice things like the Washington Monument and the White House. They are just there, part of the scenery.

I had some time to kill before a happy hour downtown. I wandered into the Portrait Gallery, which is open until 7. While walking through the museum, I noticed that the lights had been turned down low in the courtyard. I had to investigate.

Museum staff were setting up for a dinner and adjusting the light levels. Spotlights were turned off and on, blue gels were placed over lights and the overhead lights were turned down and then back up.

That’s when I got this picture. In it you can see the silhouettes of museum-goers in a lone spotlight, the red tables set up for the dinner and the glimmer of the lights in the glass canopy, which look  a little like stars in the firmament. It’s an iPhone pic, one of the first with my new iPhone 5 – I was impressed that it could capture such a dark scene.

I literally saw the Portrait Gallery in a different light. The courtyard looked fresh and new in the darkness. One magical moment watching the lights wax and wane and I became de-jaded.

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Steve Jobs for Govies

Steve Jobs and government bureaucrats – what could they have in common? A lot, as I write in Steve Jobs for Govies, recently published on GovLoop.

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Friday Photo: Cycletrack Edition

L St Bike Lane

This is the new L St bike lane – also called a cycletrack, according to WABA. I took the photo with an iPhone 4, right around sunset, before editing it in the great new Flickr mobile app. I’ve come to love the Narwhal filter – it creates such an interesting, distressed kind of look, as if this print was just discovered in some antique chest of drawers.

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My Instagram Book Cover

Joe Konrath had a really important post on how to sell ebooks. This successful indie author made the point (among many other great ones) that it was important to experiment. In his words:

There isn’t a single thing I’m saying here that you should automatically believe. Don’t trust me, or any other so-called expert. Instead, try things out for yourself and draw your own conclusions.

Or to quote screenwriter William Goldman: “Nobody knows anything.”

That’s the case with art and marketing – you can’t predict what’s going to work. At best, you can try and try again.

I love my book Don’t Mess Up My Block. It’s a funny, cynical look at the way we work now. The people who have read it have liked it, especially if they have experience in the bureaucracies of Washington.

Yet, this novel is hidden far down the long tail of Amazon, unlikely to emerge from obscurity.

For my first novel, Murder in Ocean Hall, I had this great cover by Dave Newman. It’s a classic.

cover of Murder in Ocean Hall

But this time, I’m experimenting. I was inspired by Seth Godin and the Domino Project, which has set out to revolutionize publishing. He’s rethinking everything the book world does, including covers. Why do you need a title and a name on a cover for an ebook? For example, here’s his book Poke the Box:

Poke the Box

My second novel Don’t Mess Up My Block is a journey through the dysfunctional American workplace, from companies obsessed with the latest management fads to federal agencies unable to get anything done. What would make a good cover?

Fortunately, I had exactly the right picture, taken while I was at work one day. I was amused by the cheap stapler they had given me in my new job and just how beige and early 90s everything in the office was. I snapped this Instagram picture, thinking it perfectly captured the banality of the white-collar workplace.

Don't Mess Up My BlockSo, that’s it. That’s the new cover of Don’t Mess Up My Block. It’s a funny and absurd cover for a funny and absurd book.

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