Friday Photo: The Polaroid Retrospective II

The Polaroid Retrospective II

Think the Polaroid is dead?

New media doesn’t replace old media; it complements it. While millions of people are snapping photos with iPhones, a select few carry on with the cameras your grandparents once employed.

The results can be seen at The Polaroid Retrospective II show at the Lamont Gallery. Running until the end of April, this is a fascinating exhibit that demonstrates the artistic possibilities of low-fi cameras. The little square photos which line the brick walls of this gallery aren’t perfect, their not crisp, they don’t have the slick sheen of digital photography – and that makes them all the more charming and personal.

Update: check out my article on this great show.

Murder in Ocean Hall – Now on the Nook!

My book, Murder in Ocean Hall, is now available on the Nook. Owners of the Barnes and Noble Nook and the Nook Color can pick up a copy of this novel for just $2.99.

In my book, the world’s most famous ocean explorer is killed at the Smithsonian. It’s up to a cynical DC detective to solve this high-profile case.

Murder in Ocean Hall takes place in a Washington “beyond the monuments”, in the real neighborhoods of the city that most tourists don’t see. Set during the summer before the 2008 presidential election, we follow Detective Thomas across the city as he encounters the powerful and the powerless in his quest to solve this case. He’s grown bitter from decades of investigating bloody mayhem on city streets. Despite the new condos and gentrification, has the city really changed? Or is it doomed to dysfunction?

A reviewer wrote about Murder in Ocean Hall that it:

will take you behind the scenes of places you’ve been and tell you how they function then give you insights into people in power and how they fail to function.

Murder in Ocean Hall is available on the Nook thanks to Barnes and Noble’s PubIt, an online service that allows authors to easily publish e-books.

Powerful tools like PubIt, Kindle Direct Publishing and CreateSpace allow independent authors like myself to connect with readers worldwide. They’ve enabled me to publish Murder in Ocean Hall in print, Kindle and Nook editions.

Boom and Bust Published in SPLIT

split logoMy short story Boom and Bust has been published in the online literary journal SPLIT. Boom and Bust is a satire, told from the perspective of a self-deluded marketing consultant. Obsessed by money and status, my narrator represents all that’s wrong with America these days. In my story, he’s helping an evil CEO escape the wrath of shareholders.

SPLIT is a new online magazine designed to showcase emerging talent in the art of storytelling. “Spill” is the theme of the second issue of the magazine. SPLIT features poetry, photography, a novel excerpt and even a short film.

Boom and Bust is part of a novel that I’ve been working on. Check out the further adventures of my consulting friend in the short story, Don’t Mess Up My Block.

Novelist in Our Midst: Me

Check out the interview with me at Borderstan, a news web site that covers the Dupont-Logan area in DC. Or, rather, the border between the two areas. At one time the neighborhood was called Dupont East. Now, most people call it Logan Circle. Though less funky than it used to be, it’s still a fascinating cityscape, filled with beautiful townhomes, hip bars, art galleries and pretty much anything else a city person could need.

I like the area so much that I set much of my novel Murder in Ocean Hall here. I have the detective protagonist of the book living on the 1400 block of T Street while the murder victim lives in one of the new condos by Whole Foods. My books asks where DC has really changed for the better, from the bad old days of Marion Barry. On a beautiful spring day like today, that’s an easy question to answer.

Author Friend: Allison Silberberg

My friend Allison Silberberg has written an inspiring new book, Visionaries in our Midst: Ordinary People who are Changing our World.

I first met Allison more than ten years ago. She used to run the FilmBiz Happy Hour, a monthly meetup of aspiring filmmakers in Washington, DC. Held at the former Biddy Mulligans, these fun events attracted a diverse crowd of writers, actors, directors, voice artists and others. What made them different was that every month, Allison selected a charity to benefit from the happy hour. The charity collected the admission fees and also got to speak about the work that they were performing in the community. Allison brought a real passion to finding deserving organizations. She researched them, talked to their leaders and vetted them – they had her stamp of approval and meant a lot to her on a personal level.

So, it wasn’t surprising to me that she wrote Visionaries in our Midst: Ordinary People who are Changing our World. The book profiles amazing people working in the shadow of our nation’s capitol finding innovating and expansive ways to serve the citizenry and, in particular, the most vulnerable among us. And she got a quote from Studs Turkel!

“This is a book of wonders–and hope. It tells us of extraordinary things `ordinary’ people can do.”

What’s impressed me over the years is Allison’s compassion. I remember discussing with her the hopeless case of DC’s public schools. Hopeless from my perspective. She believed that positive change was possible.

Allison is speaking at her (and my) alma mater, American University. Here’s the info:

Book Talk and Signing with Allison Silberberg
Visionaries in our Midst: Ordinary People who are Changing our World
Wednesday, April 6
7:30 p.m. – 9:00 p.m.
School of International Service – Room 300

Admission is complimentary, but please RSVP online.

Contact Judy Donner, 202-885-1616 for more information.

Parking is free after 5p.m. in the SIS garage – entrance on Nebraska Ave. at intersection with New Mexico Ave.

How to Market Your Movie: Tips from Allied Integrated Marketing

The March DC Film Salon offered tips from Allied Integrated Marketing on promoting your independent movie or documentary. The salon is a free monthly networking opportunity for film and video professionals.

The meetup began at six, allowing filmmakers plenty of time to mingle before the presentation started at 7. There were about forty people at the super-hip Gibson Guitar Room, one of my favorite venues in DC. Located near the Verizon Center, it’s a beautiful space complete with a piano and scores of electric guitars.

After showing a “sizzle reel” (a flashy intro movie about their agency), Ivory Zorich and Gloria Jones from Allied Integrated Marketing shared their expertise on how to bring a film the attention it deserves. Allied Integrated Marketing is a marketing agency that specializes in the entertainment industry. They have offices around the country, including a small one in DC.

Ivory and Gloria shared examples of how they promoted the films that they represented. Their talk held some interesting tips for anyone promoting a product:

  • All marketing is local these days. Even in Washington, newspapers want to see a local angle. You can’t just have a story about a movie – you have to tie it to the local community somehow. For example, if one of the stars is from the area.
  • Secondary press partners are key. These are smaller publications like the City Paper that are easier to pitch too.
  • Use niche marketing. For example, with the film Sin Nombre, they targeted Latino audiences. Milk was aimed at the LGBT community.
  • Tastemaker screenings are another useful marketing tactic. These are preview screenings for “tastemakers” in the community, i.e., influential people who love movies.
  • Partnerships. If you have a documentary about AIDS, then you should partner with AIDS organizations to get the word out.
  • New media. They mentioned Brightest Young Things as a “hipster” site to reach out to. (I am not hip – I find BYT to be unfathomable.)

One question I had was, “How do you measure results?” That’s difficult to do, according to Ivory and Gloria. It’s hard to tell if a movie’s success comes from PR or something else. I think that’s part of the reason why the field can be so frustrating to people – if I bought Google Ads, I can track how they’re performing. But how do you measure schmoozing tastemakers?

Still, these are all excellent ideas for getting the word out about your movie, or your product. The most important thing is to think about your movie from the perspective of the audience, and tailor your efforts accordingly.

 

New Article on Silent Code Features

Check out my latest article for the Pink Line Project on local filmmakers – this time I look at Silent Code Features. This local production company is helmed by Anthony Greene, a screenwriter I’ve known for a couple years now. He writes very punchy, topical scripts.

Out of the four films by Silent Code that I saw at a special screening on March 12, the one that I liked best was “The Favor.” Greene handles controversial material with a deft touch. It’s also a very funny film.