How to Lead a Fascinating Life but Make No Money: My Year in Writing

Lawless poster with Tom HardyThe more interesting the work, the less it pays – that’s the rule I uncovered in 2012. It’s the reason why technical writers are paid well (you want to write a help guide for Sharepoint?) while film reviewers are paid poorly (you get to see movies!).

However, it was a great learning experience to meet so many creative folks. Truly inspiring to meet people who had written books, made movies and created web sites.

The highlight of the year was the work I did for On Tap, the free monthly entertainment magazine in DC. There’s still a special thrill to see your name in print that no digital facsimile can replace. I wrote about Lawless, Beasts of the Southern Wild, The Dark Knight Rises, V/H/S, Mansome and The Sessions. Continue reading “How to Lead a Fascinating Life but Make No Money: My Year in Writing”

Don't Mess Up My Block – Free for CyberMonday

Don't Mess Up My Block book coverGet my biz book satire Don’t Mess Up My Block for free this CyberMonday! My funny novel follows Laurent Christ, self-annointed business guru, as he travels the country dispensing bad advice to clients large and small. The book skewers social media consultants, big government, corporate-speak and other evils of contemporary America.

Is Greenland Melting?

Is Greenland melting? Has the ice cap suddenly disappeared from this frosty island?

That’s the conclusion I drew after skimming DCist this morning, which had the headline:

Nearly All of Greenland Melted in Span of Four Days, NASA Finds

And then below was this alarming graphic:

And here’s the lede:

This is kind of scary. According to a NASA analysis of recent satellite readings, it took just four days for nearly all of Greenland’s surface ice to melt amid an oppressive heat wave a couple weeks ago.

Reading this, I thought, “The ice cap has disappeared from Greenland.” All of Greenland’s surface ice has melted away over four days.

But the reporter got it wrong. If you read the comments from the smart readers of DCist, you discovered the truth. The chart above only indicates what’s melting on Greenland. Everything right now is melting on Greenland but it’s still covered in plenty of ice and snow. It’s like an ice cube that’s sweating but is still plenty big.

How could this information be communicated better? Should reporters receive more training in interpreting scientific information? Is this graphic from NASA confusing and easy to misinterpret? Should public affairs officers “dumb things down” even more?

How to Get People to Write Content for Your Site

The biggest challenge in being a Web Content Manager is not learning HTML or dealing with the complexities of social media. It is a more prosaic one – how do you get people to write content for your web site?

I’ve worked in web content for organizations large and small, in government and outside of it. The same problem comes up again and again. An organization wants a web site that contains timely, accurate, relevant and (hopefully) engaging content. But they are dependent on people with various levels of interest to actually write the content.

Web sites rely on these subject matter experts (SMEs). They produce program descriptions, product pages, explanations of government procedures, “about us” pages, executive bios, instructions on how to fill out forms and everything in between. This content is the vital core of the web site; without it, you have an empty shell.

Most of the time, these people don’t work for you. They’re in some distant department, charged with updating their section of the web site. They have differing levels of comfort with writing. They may, in fact, hate to write and look at producing content for the site as some onerous chore.

How do you get SMEs to write content for the web site?

Sell Them

How much traffic does your site get? Has it won any awards or received recognition? Do you have a file of nice comments from readers? Share this information with your SMEs. Let them know how much the web site matters and how important their content is to it. I suggest reporting web metrics to your SMEs. Give them numbers that they can share with their bosses and brag about.

Tip: Put all your web metrics, awards and nice comments into a fact sheet or web page that you can easily share.

Respect Their Time

Make the content submission process as painless as possible. Have an editorial guide to share with SMEs, as well as quick description of how the publishing process works. State what you need from them clearly and concisely, with word counts and deadlines. Don’t inundate SMEs with information that they don’t need to know, like esoteric web technologies that they’re not going to see. Give them deadlines that are doable but not so far in advance that they seem theoretical. I like deadlines in the 2-4 week range.

Tip: Create an online editorial kit for contributors, with everything writers for the site need to know.

Peer Pressure

You think such childish tactics don’t work on senior staff? You’re wrong. Telling a GS-15 that all of his peers have updated their sections of the web site but he hasn’t – that really works. Someone should write a research paper on the use of playground tactics in the office.

Tip: Hang a chart in your office listing sections of the site and if they’re up to date.

Write It Yourself (Not Really)

Early in my career, I wanted a designer to help me design a new section of the site. He said he was too busy. So I built a rough layout myself. After I showed it to him, he took one look and said, “This is terrible. I’ll do it.” Problem solved. Sometimes, people just need something to respond to. Put your ideas on paper and show them to your “too busy” SMEs. They may find it easier to work from something that you’ve started.

Walking Around

The content published to the web site is just a fraction of the content produced in your organization. As a Web Content Manager, your job is tell the story of your organization online. You need to know what’s going on in different departments, what they’re working on and what’s coming up. In a nonprofit I worked for, I did this by walking around. I’d talk to the press people and magazine editors and writers that I knew. Dropping in on them, I’d find out if they had anything good that I could put up on the web site.

Tip: Formalize the “walking around” process by having a SME group that meets regularly. Though this isn’t as fun as walking around.

Web technologies come and go. Policies, procedures and government requirements change. But the one constant in web site management is the problem of getting people to write content.

Stating the Obvious: Internet Anonymity Matters

Can you imagine what the Internet would be like if you had to register with the government? If you had to use your real name every time you left a comment on a web site? And if companies and government agencies could haul you into court over something you wrote online?

Anonymity is part of the Internet’s DNA. It’s what makes it such a vibrant, raucous and ever-growing community.

You’d think this was obvious but lawmakers in New York want to change all that, forcing online commenters to use their real names or remove their “offensive” comments. I’m quoted in this AOL Government article on the madness of this idea.

We might not like what we read online. We may be offended, outraged or just annoyed. But that’s the nature of the online beast that we’ve all come to love.

The Parks and Rec Effect

I’m quoted in this AOL Government article on citizen participation. The story makes the point that you can have a much bigger impact in your community than at the federal level.

I’ve seen that in DC (the city, not the metaphor), where local issues are frequently debated to death. For example, the ten-year long struggle over the redevelopment of the Wisconsin Avenue Giant. The plan to upgrade this grocery store was so contentious that it claimed the job of one local planning director and caused her successor to steer clear of the whole mess.

Which is why I’ve been so impressed by the District Department of Transportation (DDOT), as I mentioned in the article. They put a bike lane down the center of Pennsylvania Avenue, a project that benefits bikers (like me) and is a powerful example of including bikes in transportation plans. They also put in a protected bike lane down 15th St, a block from where I live. This was done in a matter of months, compared to morasses like the Wisconsin Avenue Giant. Continue reading “The Parks and Rec Effect”

Park Ranger Photo Kerfuffle

With this photo, I have inadvertently started a kerfuffle (love that word).

ranger on bike

It was part of a series of photos I took of the Washington Monument inspection for earthquake damage.

I took the above photo because I thought it was kind of funny – a park ranger in his big hat on a bike. I submitted it to The Wash Cycle, a local blog on bike advocacy. They ran it with the cheeky title, Only You Can Prevent Bicycle Crashes.

Commenters on the site identified the ranger as Bill Line, spokesperson for the National Park Service. He’s infamous among local bike advocates for opposing the expansion of DC’s bikesharing service to the National Mall. And here he is riding a bike.

Not only that, he’s not wearing a helmet and talking on a cellphone. A bag swings from his handlebars, unsafely. Commenters on the site also critiqued his ancient flip-phone and ratty handlebar tape.

Without meaning to, I made news. This simple photo tells a story. Several of them actually, if you want to interpret the image that way. It reveals the hypocrisy of bike opponents riding bikes, as well as a cavalier attitude toward bike safety.

This blog kerfuffle also highlights the fact that public servants are public. What they do is out in the open and possibly recorded by accidental citizen journalists, like myself.

I was on a job interview recently and was asked to define “open government,” the movement to make government transparent and accountable to citizens. This photo is a perfect (though minor) illustration of open government in action, showing what happens when citizens get an unvarnished look at public servants at work.

update: this story was republished on e.politics, a blog that covers digital advocacy. And the photo appeared on Greater Greater Washington.

Earthquake Anecdote in Washington Post

earthquake screenshot

It began as a low rumble. I thought someone was moving furniture in my building but then it grew stronger.  I was being shaken, and for a few scary seconds I thought my apartment was going to split in two.

Then it stopped. Outside was a gorgeous sunny day. What happened?

I filed downstairs with my neighbors, none of whom knew exactly what we had experienced. Was this just on our block? I checked Twitter and saw that people from the around the Washington region were tweeting, “Earthquake.” Within seconds, someone had retweeted confirmation from the US Geological Society.

After I posted this anecdote on GovLoop, it was used in Washington Post article on disaster preparedness in federal government. The article highlighted the fact that informal networks, like Twitter, conveyed information more quickly and efficiently than official government channels.

Why I'm Not at SXSW This Year

SXSW 2007
SXSW in 2007

SXSW Interactive is an annual conference of social media and web geeks in Austin. It’s a huge, exhausting event that takes place over a long weekend in March and is popularly known as the conference that introduced Twitter and other new forms of communication.

The criticism now is that it’s gotten too big and too corporate, dominated by giant corporations trying to be hip. And that it’s gotten to be such a chaotic moshpit that it leads to network outages.

I went to SXSW in 2007 and 2008, just the right moment before it became mainstream. The conference taught me to love the brilliant minds at 37signals, whose radically hopeful ideas about the future of work cannot arrive soon enough. I learned that project management should be as simple as possible. Gantt charts and MS Project should be avoided in favor of clear goals that everyone can understand. REWORK is their vision for the ideal work environment, where meetings and busywork are eschewed in favor of collaboration and results. Their philosophy is subversive and attractive for anyone stuck in boring meetings or lengthy conference calls. Continue reading “Why I'm Not at SXSW This Year”

Undoing Reform: Cronyism in the DC Government

Since I was quoted in this article, Second Run: Why Local Filmmakers Are Miffed by Crystal Palmer’s Return to the D.C. Film Office, I thought I’d elaborate on my thoughts on why I’m miffed.

In the run-up to the mayoral election, I was told by many well-meaning folks that Vincent Gray shared the reformer credentials of Adrian Fenty but without the hard edges. He would be a fairer Mayor, one more attuned to the needs of citizens.

The people who tried to convince me of this notion hadn’t lived in DC as long as I had. They assumed that the city had always been this way. They didn’t remember the days of DC as the murder capital of the country, of when city government was synonymous with corruption. They thought of Marion Barry as an entertaining relic, not the coke-addicted “Mayor for Life” who drove the city into bankruptcy. Continue reading “Undoing Reform: Cronyism in the DC Government”