Tag: noaa

Friday Photo: Giant Hand Edition

The National Oceanographic and Atmospheric Administration (NOAA) is a large federal bureaucracy in Silver Spring, MD. I’ve worked there as a contractor in two separate stints – three years in the National Ocean Service (NOS) and a little more than two years (so far) in the National Weather Service (NWS). If you work at NOAA,…




Communicating Science: Make It Relevant

How do you communicate science to a general audience? That was the subject of a recent presentation I gave to the Federal Communicators Network. Based upon my experience as a science communicator for NOAA and The Nature Conservancy, I suggest that writers: Use common terms Avoid acronyms Get out of your organizational bubble Make it…




Ocean.gov – A Modest Proposal

Have you ever wondered why there’s no¬†ocean.gov? This is a valuable and easy to remember URL that the government doesn’t currently use. And it should, for we all depend on the ocean for the very air we breathe. When I was at NOAA, it was explained to me that there’s no web site at ocean.gov…