Tag Archives: Web 2.0

Execution Trumps Strategy at What’s Next DC

Execution trumps strategy, according to Rachel Tipograph, social media director for the Gap. She was a very wise speaker on the “how” of actually getting things done in large organizations. Creating meaningful experiences online is more important than endless rounds … Continue reading

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Don’t Outsource Social Media to Interns

I’m old enough to remember the early days of the web. Back then (not too long ago, the 1990s), organizations didn’t take this online medium seriously. The web site paled in importance to the newsletter or magazine, at least according … Continue reading

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We Are All Content Marketers Now

Content marketing is defined as: the creation or sharing of content for the purpose of engaging current and potential consumer bases. We’re all in the marketing biz now, defined by the content that’s available about us online. Whether it’s a post … Continue reading

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Boom and Bust Published in SPLIT

My short story Boom and Bust has been published in the online literary journal SPLIT. Boom and Bust is a satire, told from the perspective of a self-deluded marketing consultant. Obsessed by money and status, my narrator represents all that’s … Continue reading

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Lessons from the Fire – Part Two

So, late one afternoon, my building caught fire. My apartment was fine; other people weren’t so lucky. This is part two of lessons learned. Check out part one for my initial thoughts on having a backup plan and other realizations. … Continue reading

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Lessons from the Fire – Part One

So, late one afternoon, my building caught fire. My apartment was fine; other people weren’t so lucky. This is part one of lessons learned. Check out part two for my thoughts on the importance of communication after the fire. I … Continue reading

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DCWEEK Fires Up Techies

What do fire dancers have to do with technology?  Attendees at the opening night party of DC Week had a chance to find out.  Digital Capital Week (DCWEEK) is a 10 day festival in Washington, DC focused on technology, innovation … Continue reading

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2009 Highlights

It’s the end of the year, and the end of a decade. What were my favorite projects of 2009? What did I have the most fun working on? Murder in Ocean Hall I can’t help myself, I like to write … Continue reading

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The Disintermediation Moment

With the advent of the Barnes and Noble Nook e-reader and the growing acceptance of e-books among readers and writers, it’s safe to say that we’ve reached what I’d call the Disintermediation Moment. This is the time when industries collapse, … Continue reading

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The Internet Life of One Photo

A few weeks ago, I received the following email: Hi Joe, I moved from Scottsdale, Arizona, to California last summer, and brought an unfinished painting of Papago Buttes along with me.  I looked around for a photograph to help me … Continue reading

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