Tag: communications

Get Them to Open Your Email: Three Tips from GovDelivery

Email is the simplest of digital marketing tools and one of the most effective ways of motivating an audience. Of all the tools in the online suite, it’s been around the longest. It’s pre-web, people! The first email was sent in 1971, when the World Wide Web was nothing but a fanciful theory and social…




Employees Are the Brand

Your employees are your brand, according to an all-star panel of communicators at the recent workshop, “Building an Agency’s Brand and Defining the Audience.” The Federal Communicators Network (FCN) and the Partnership for Public Service sponsored this conversation on how to build a strong brand and better define your audience. This lively discussion featured real-world…




Every Communicator Needs a Real Photographer

This recent post by Vocus – Every Communicator Needs a Real Camera – highlights how important photography is for business. We depend on photos for blogs, web sites, brochures, tweets, Facebook posts and other kinds of marketing collateral. Photos are a kind of shorthand, selling a product more effectively than a hundred lines of copy….




Storytelling: The Most Powerful Communications Tool in History

We are storytelling animals. It’s what differentiates us from our primate cousins. We are literally Homo narrativus. We use stories to assign meaning to our lives, transmit vital information and communicate with future generations. Without our storytelling ability, we would never have evolved out of the jungles of Africa. Human history begins with stories, like The…




Communicating Science: Make It Relevant

How do you communicate science to a general audience? That was the subject of a recent presentation I gave to the Federal Communicators Network. Based upon my experience as a science communicator for NOAA and The Nature Conservancy, I suggest that writers: Use common terms Avoid acronyms Get out of your organizational bubble Make it…




Is Greenland Melting?

Is Greenland melting? Has the ice cap suddenly disappeared from this frosty island? That’s the conclusion I drew after skimming DCist this morning, which had the headline: Nearly All of Greenland Melted in Span of Four Days, NASA Finds And then below was this alarming graphic: And here’s the lede: This is kind of scary….