You’re the next J.K. Rowling, slaving away in obscurity somewhere. You’ve written a book that will change the world. How do you find an agent to get your masterpiece published?
At the recent DC Author Festival, Cynthia Kane from Capital Talent Agency, Bridget Matzie from Zachary Shuster Harmsworth and Dara Kaye from Ross Yoon spoke on an “Ask an Agent” panel about how aspiring authors can find literary representation. Before a packed house in the basement of the MLK Library in Washington, DC, they explained what they’re looking for and how writers can break in to the publishing world.
How do you find an agent? Here are their recommendations:
Get a Referral
The best way to find an agent is to be referred by an existing client, particularly when it comes to nonfiction. Dara Kaye at Roos Yoon said that most of their new clients come from referrals. Good authors know other good authors. Someone referred to the agency gets their query letter looked at more closely than someone unknown to the agency. Other query letters go into the slush pile, to be reviewed by interns and junior agents. If you know someone, use that connection.
Build a Platform
What is a platform? It’s a term that’s used a lot in marketing. In short, it’s a built-in audience of people who are excited to read your work. It could be an avid social media following or an audience you’ve built by being the expert in a field. You can create a platform by publishing elsewhere. For nonfiction authors, this means getting articles published in newspapers and magazines. Fiction writers should also publish, even if it’s only on their own blog.
Find a Junior Agent
If you’re interested in being represented by the Daniel Smith Agency, don’t write to Daniel Smith. He’s the head of the agency and is busy working with existing clients. Instead, send your query letter to someone further down the org chart. Agency web sites often have biographies of their staff. Look for a junior agent, one new to the agency with few clients. Read their biography, discover what they’re interested in and write a query letter directed at them. Writer’s Digest also has a great list of new agents. New agents need great clients. Be one of them.
Bridget Matzie from Zachary Shuster Harmsworth summed up “Ask an Agent” with a helpful bit of advice: the publishing business is a business. While authors and agents may romanticize books, titles need to sell. If they don’t, then she doesn’t have a job. While you may be creating art, the publishing world is going to look at your book as another widget to market. Your job is to write books – the agent’s job is to sell them.