I wrote a short piece for FlackRabbit on my adventures in book marketing. Last year, I published a book, Murder in Ocean Hall, using the awesome CreateSpace.
Why publish it myself? Because the traditional publishing model is broken and it takes a year to get a book in print, even after it’s been accepted by a publisher. Being a web person, that struck me as a crazy and unnecessarily long time.
The downside, of course, is that you have to do your own marketing. However, that’s been a good learning experience, which I write about in the FlackRabbit article.