Execution trumps strategy, according to Rachel Tipograph, social media director for the Gap. She was a very wise speaker on the “how” of actually getting things done in large organizations. Creating meaningful experiences online is more important than endless rounds of strategy and planning. As I listened to her speak at What’s Next DC, I watched heads bobbing in agreement around the room.
Execution > Strategy. Which is how I feel about conferences devoted to social media. How can you develop the perfect social media strategy in an ever-changing environment, especially when success is determined by the audience? It’s better to dive in, create something, and see what works.
I was at What’s Next DC thanks to my own bit of execution – I made a pithy comment on the importance of storytelling on GovLoop and won a free ticket to this conference on digital marketing. Continue reading “Execution Trumps Strategy at What's Next DC”