Joe Flood is an experienced web content manager who has been the online voice for major organizations such as AARP, The Nature Conservancy and NOAA. Skilled at writing, editing and web content management, Joe also possesses the soft skills necessary to work with everyone from developers to CEOs.
The National Weather Service (contractor)
October 2012 – September 2016
- Created daily posts and social media plans for NWS Facebook/Twitter, reaching more than 1.2 million followers.
- Wrote, edited and managed web content for NOAA Weather-Ready Nation, including headlines, captions, blog posts, articles and other digital content.
- Collaborated with senior government officials on talking points, newsletter articles, policy documents, internal guidance and other communication products.
June 2010 – September 2012
- Supervised a team of 20 event photographers covering the DC Shorts Film Festival.
- Reported on films and local events for On Tap, a monthly entertainment magazine.
Senior Web Editor
June 2009 – March 2010
- Reviewed, edited and approved content updates for DC.gov, a municipal government web site with more than 24 million visitors a year.
- Created a four-part PowerPoint training module for content contributors, covering web site standards, writing for the web, social media and dealing with common problems.
November 2008 – May 2009
- Wrote a mystery novel, Murder in Ocean Hall. Available in print and Kindle.
- Blogged about web strategy and communications at ePolitics, GovLoop and other sites.
Web Site Manager
September 2005 – October 2008
NOAA Office of Ocean Exploration (contractor)
Silver Spring, MD
- Responsible for the management of NOAA Ocean Explorer, an award-winning federal government web site with more than 6 million visitors in 2008.
- Coordinated the work of web developers, scientists, educators and public affairs staff to produce web coverage of high-profile, time-sensitive international missions of discovery. This included articles, photos, video clips, interviews, slideshows, podcasts and lesson plans.
- Developed web strategy and annual operating plan for site. Ensured that the site followed Sec. 508 and government standards. Led workshops and reported on site performance.
- Guided content development as Managing Editor and enforced editorial style guide. Trained at-sea web coordinators and outside contributors in content development.
- Wrote guidelines and policy for NOAA’s first major blog and YouTube channel.
June 2002 – August 2005
The Nature Conservancy
- Wrote and programmed multimedia “success stories” for the nature.org home page. Usage of the web site increased by 35% to more than 4 million people a year.
- Streamlined the usability of the online donation system, resulting in a 25% revenue increase.
- Wrote and managed the production of Great Places, a personalized email newsletter with 75,000 subscribers.
- Conceived and managed the production of “web extras” as Online Editor for Nature Conservancy magazine, a publication with a circulation of 700,000.
December 2001 – May 2002
- Wrote articles for The Washington Post, The Hill Rag, CultureFlux.com and other publications.
- Contributed articles on web content strategy and marketing to OnPhilanthropy.com.
Internet Content Consultant
November 1996 – November 2001
- Communicated the strategic priorities of the organization by through the management of promotions on AARP’s home page, seen by 7 million users annually.
- Created the AARP Webletter, AARP’s first email newsletter, and collaborated with internal clients to establish their newsletters
- Produced the online version of the AARP Member Benefits Handbook, the most-visited section of aarp.org.
- Worked closely with the Director of Web Services to produce the annual report, quarterly updates, white papers, marketing plans, brochures, articles and other executive communication.
B.A. International Relations/Minor in Literature
The American University
- Accomplished photographer whose work has appeared on the Atlantic Magazine web site, DCist, We Love DC, Southern Living, Washington City Paper and winner of Fotoweek Mobile Photography Competition.
- Wrote a case study for Blog Marketing, a book by McGraw-Hill on business blogging.
- Winner of the Film DC Screenplay Competition for screenplay Mount Pleasant.
Read writing samples and more at joeflood.com.