Joe Flood is an award-winning digital communicator who has been the online voice for NOAA, The Nature Conservancy and AARP. Skills include writing, editing, web site management, social media, blogging, photography, corporate communications, HTML, WordPress, Photoshop, Google Analytics, Google Sites, Foresee and Constant Contact.
The National Weather Service
October 2012 – September 2016
- Managed the content, design and strategy of NOAA Weather-Ready Nation, a federal government web site with more than 1.4 million page views in 2016.
- Created and posted daily messages for the National Weather Service (NWS) Facebook and Twitter accounts, reaching more than 1.2 million followers.
- Wrote and edited web content, email newsletters, intranet articles, social media plans, fact sheets, editorial calendars, talking points, executive memos, policy guidance and other products for the general public and senior government executives.
- Researched and wrote monthly articles on weather science for Kidsville News, a K-12 publication with a readership of 1.6 million.
- Implemented the Foresee web site usability survey on weather.gov, writing the survey questions and working with web developers to integrate site code.
- Managed the NWS Flickr account, building a library of nearly 2000 weather-related images, developing contributor guidelines and selecting photos for social media use.
June 2010 – Present
- Photographer whose work been used by Enterprise CarShare (Brand Ambassador), the Capital Weather Gang, the Atlantic, Fotoweek DC and local blogs.
- Winner of the 2017 City Paper Fiction Contest for the short story, Victory Party.
- Supervised and trained more than 20 event photographers and WordPress bloggers responsible for documenting and promoting the DC Shorts Film Festival.
- Interviewed filmmakers and for On Tap, a print publication with a circulation of 45,000.
Senior Web Editor
June 2009 – March 2010
DC Office of the Chief Technology Officer (OCTO)
- Reviewed, edited and approved content updates for DC.gov, a municipal government web site with more than 24 million visitors a year.
- Created a four-part PowerPoint training module for content contributors, covering web site standards, writing for the web, social media and dealing with common problems.
November 2008 – May 2009
- Wrote a mystery novel, Murder in Ocean Hall. Available in print and Kindle.
- Blogged about web strategy and communications at ePolitics, GovLoop and other sites.
Web Site Manager
September 2005 – October 2008
NOAA Office of Ocean Exploration (contractor)
Silver Spring, MD
- Responsible for the management of NOAA Ocean Explorer, an award-winning federal government web site with more than 6 million visitors in 2008.
- Coordinated the work of web developers, scientists, educators and public affairs staff to produce web coverage of high-profile, time-sensitive international missions of discovery. This included articles, photos, video clips, interviews, slideshows, podcasts and lesson plans.
- Developed web strategy and annual operating plan for site. Ensured that the site followed Sec. 508 and government standards. Led workshops and reported on site performance.
- Guided content development as Managing Editor and enforced editorial style guide. Trained at-sea web coordinators and outside contributors in content development.
- Wrote guidelines and policy for NOAA’s first major blog and YouTube channel.
June 2002 – August 2005
The Nature Conservancy
- Wrote and programmed multimedia “success stories” for the nature.org home page. Usage of the web site increased by 35% to more than 4 million people a year.
- Streamlined the usability of the online donation system, resulting in a 25% revenue increase.
- Wrote and managed the production of Great Places, a personalized email newsletter with 75,000 subscribers.
- Conceived and managed the production of “web extras” as Online Editor for Nature Conservancy magazine, a publication with a circulation of 700,000.
December 2001 – May 2002
- Wrote articles for The Washington Post, The Hill Rag, CultureFlux.com and other publications.
- Contributed articles on web content strategy and marketing to OnPhilanthropy.com.
Internet Content Consultant
November 1996 – November 2001
- Communicated the strategic priorities of the organization by through the management of promotions on AARP’s home page, seen by 7 million users annually.
- Created the AARP Webletter, AARP’s first email newsletter, and collaborated with internal clients to establish their newsletters
- Produced the online version of the AARP Member Benefits Handbook, the most-visited section of aarp.org.
- Worked closely with the Director of Web Services to produce the annual report, quarterly updates, white papers, marketing plans, brochures, articles and other executive communication.
B.A. International Relations/Minor in Literature
The American University
Read writing samples and more at joeflood.com.