Can sex sell Silver Spring apartments?

I Instagrammed this ad for a The Point at Silver Spring because it seemed so ridiculous. Silver Spring is not sexy. It’s where women in tennis shoes get on trains for downtown DC and where lanyard-wearing feds shuffle off to NOAA.

I know – I work there. The biggest claim to fame Silver Spring has is its failed transit center, a hundred million dollars of crumbling concrete destined to demolition. Compared to the rest of the DC area, highlights are few – except for the $5 gyros, which are awesome.

On my Instagram account, a couple of people commented on the photo. Their profile pics looked familiar… turns out, they’re the people pictured in the ad. They’re actors who were hired for a swingles-style photo shoot to promote the new high-rise.

Social media is a strange world that connects disparate people instantly, just through a casual photo taken on a Metro platform.

And sorry to disappoint you but the sexy singles in the ad don’t live at The Point. Your neighbors will probably be middle-aged government employees working at NIH. You won’t be invited over for champagne by fitness models in evening wear.

You’ll be there. But  she won’t for an apartment cannot give you a different life.

Author: Joe Flood

Joe Flood is a writer, photographer and web person from Washington, DC. The author of several novels, Joe won the City Paper Fiction Competition in 2020. In his free time, he enjoys wandering about the city taking photos.

One thought on “Can sex sell Silver Spring apartments?”

  1. I would strongly recommend you to improve your diet and move beyond gyros. Venture out in Silver Spring and discover awesome restaurants. Do not worry, it is safe.

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