Matthew Modine: Keep Your Mouth Shut

On Tap July 2012 cover
On Tap July 2012 cover

Matthew Modine: Keep Your Mouth Shut
Interview by Joe Flood
On Tap, July 2012

Mathew Modine wants to retain the mystery at the heart of The Dark Knight Rises. In this interview with OnTap, the veteran actor discusses what attracted him to the Batman franchise, as well as the experience of working with some of film’s greatest directors.

There is a lot of mystery surrounding the character you play in The Dark Knight Rises – what can you tell us about him? What attracted you to playing this role?

There is a lot of mystery surrounding the role because there isn’t anything I can tell you about the character. This should be a lesson taught in schools. Keep your mouth shut. My father used to say, “It’s better to be thought a fool than to open your mouth and remove all doubt.” Christopher Nolan and his team clearly understand the power of keeping your mouth shut.

What attracted me to Dark Knight Rises was the team. Starting with the director, writers, producers and the extraordinary team of actors assembled. To be a part of that team, of their caliber is its own reward.

What was it like working with Christopher Nolan? What was the set like? Did you get a lot of direction from him?

Nolan is an old-school director. He is cut from the cloth of the best. A film set is very much like a ship at sea and a film director is like the Captain of that ship. A successful Captain understands, deeply, his dependence on his officers and crew and its necessary for the officers and crew to be led and take orders from their Captain, who must assert confidence in his wishes and commands, be decisive in his decisions and in complete control of his ship. That’s Nolan – from the time he gets out of the car to start the days work until he gets back in the car to go home.

You’ve worked with many of the most highly regarded directors in the film industry including Oliver Stone, Stanley Kubrick and Robert Altman. How do you adjust to each director’s style? Do you adapt to them or do they adapt to you?

The best directors are great casting directors. They cast their films well. Musical conductors aren’t coaching their musicians on how to play. You don’t get into the orchestra if you’re still trying to master your instrument. They show up, knowing their notes, how to interpret the piece of music, and the conductor then, simply with a gesture of the hand, a look, encourages the musician to play a little softer, a little faster or slower. This is what the best directors do. WIth subtle gestures and simple suggestions they encourage their performers. A great director is a master of manipulation, and so good at it, that it never feels like manipulation.

Were you a fan of the Batman comics as a kid? How is today’s Batman different from the one you grew up with?

Well, I grew up with the TV series. Which I loved. Even as “camp” as it was, there was something weirdly mysterious and dark about it. Never cared much for Robin. But Bruce Wayne, as played by Adam West, was so odd and cool. West’s slow, stuttered speaking, his contemplation about problems and how to solve them made him very compelling. Nolan’s darker, more realistic telling of the story, is for me, the most compelling from all the films made by the various other film makers. It strikes the perfect balance of myth, drama, opera, humor, and compelling cinematic storytelling.

What’s it like to get your own unofficial Dark Knight Rises poster? What do you think about fans creating art and other types of content around movies?

When I saw the poster, which was sent to my @matthewmodineTwitter account, I was flattered to the point of awkwardness. Whomever it was that decided they’d sit down and spend the day creating a poster of my character, is a person has, first, wonderful talent – the poster is just awesome – and second, they’re just crazy to have been so generous!

According to IMDB, Liam Neesen is teaching you to fly-fish. How intense of an experience is that?

You gotta love IMDB for random facts that get randomly posted and never vetted for truth or relevance. Liam is a dear friend. We did go fly fishing, a few times. But this posting on IMDB presents a scenario that expands with each viewing and telling. Imagine Liam, my fly fishing teacher and me, his wide-eyed student standing in rubber waders in a gently flowing river… Liam coaching me work the tied-fly to gently, lightly tickle the surface of the water… the whole picture just makes me giggle. Brokeback River.

Do you have any connections to Washington, DC? What do you like to do when visiting here?

No. I don’t. I love our Nations capital though. The monuments. The precious ideals of our democracy and that the “great experiment” that must constantly be examined and polished and lived up to. Our government is unique in that it is not stagnant. We are a progressive nation. Like that word or not. We are a liberal nation, like that word or not. We have amendments to back it up. The 13th amendment which ended slavery. The 15th amendment which gave African-Americans the right to vote. The 19th, which gave woman the right to vote. The next necessary amendment, which cannot come soon enough if we are to survive as a nation of citizens – and not a country controlled by banks and corporations, is an amendment for campaign reform. Campaign contributions may be one of the greatest threats to domestic liberty and our first amendment rights.

Can you talk about the Steve Jobs movie or your nonprofit Bicycle For A Day?

Bicycle for a Day is a not for profit designed to get young children and adults back on bicycles. Obesity and early onset diabetes affect more than half our nation. Choosing to ride a bicycle for short trips, to school, to friends homes, to the mall, can help create lifestyle changes. Not only do you become more active and engaged with the outdoors, but you are making a measurable, immediate, positive impact on the environment by not using a gas powered motor vehicle which contributes to climate change.

I leave for Los Angeles to start filming on jOBS the third week of June. I haven’t met with any of the other cast members but I am looking forward to it and getting started. I will have the opportunity to meet with John Sculley, the man who fired Steve Jobs from Apple, and whom I am portraying before I leave. I am really looking forward to this meeting and hearing the story from his perspective.

Beasts of the Southern Wild: Born on the Bayou

On Tap Magazine
July 2012

Opening July 6th, Beasts of the Southern Wild is a mad fever dream of a movie, filled with evocative images that will remain in your consciousness long after the film has ended.

Beasts of the Southern WildThis eco-drama was a sensation at the Sundance Film Festival, where it won the top award for dramatic (fiction) film and for cinematography. Beasts of the Southern Wild has also been honored by the Cannes Film Festival.

“This is a simple movie about fighting for your home,” says director Benh Zeitlin.

The movie follows Hushpuppy, a six-year-old girl who lives with her father in a swamp community of rebels and misfits. Played by Quvenzhané Wallis, she is fierce heroine who struggles to keep her father alive and survive environmental catastrophe. Playing amid broken glass, rooting pigs and wandering drunkards, she is braver and stronger than any first-grader you have ever met.

Casting non-actors like Wallis is one of many risky decisions made by Zeitlin. For his first feature film, he violated the unwritten rule that directors should avoid working on water or with child actors.

Beasts of the Southern Wild embodies the can-do spirit of the Louisiana bayou, where it was filmed. Everyone involved in the film pitched in, providing boats and suggesting locations, in a community still struggling from the impact of Hurricane Katrina.

“We invited chaos in intentionally,” Zeitlin said, describing the makeshift filmmaking process.

Beasts of the Southern Wild was a labor of love for Zeitlin, a project that he spent two years editing. Over time, the story focused more and more on Wallis – she literally carries the film on her tiny shoulders. There is already Oscar talk around her striking performance.

A coming of age story and a tale of a community’s survival, Beasts of the Southern Wild is a crazed American jalopy of a movie. Packed with stunning imagery of the Louisiana bayous, Beasts of the Southern Wild is the harrowing saga of a little girl trying to survive in a world where the ground is literally disappearing beneath her feet.

 

My Instacanvas Gallery – Photos from Washington, DC

Instacanvas is is a marketplace allowing users to buy and sell Instagram photos as canvas art. This Southern California company has gotten tons of press and has been featured in TechCrunch, Forbes and elsewhere.

And I’ve joined in the fun, opening up an Instacanvas gallery at http://instacanv.as/joeflood

Now you can buy my Instagram shots of city life in Washington, DC. My interests include bikes, beer and soulful black and white. I definitely have a thing for black and white iPhone shots.

Included in the gallery are photos that have appeared in the InstantDC and Fotoweek gallery shows, as well as local blogs such as DCist, We Love DC and Prince of Petworth.

Canvas prints are as inexpensive as $39.95 and shipping is free. Here are some of my favorites:

little girl in art gallery
little girl in art gallery *First Place, Fotoweek DC Mobile Phone Image Competition*
paddling on the Potomac
paddling on the Potomac
squares on F Street
squares on F Street *featured in We Love DC*
black and white bench
black and white bench
morning commuter on 14th Street
morning commuter on 14th Street *featured on DCist*
early cherry blossoms at the Jefferson Memorial
early cherry blossoms at the Jefferson Memorial

Check out my complete gallery and get some inexpensive art for your bare walls!

How to Get People to Write Content for Your Site

The biggest challenge in being a Web Content Manager is not learning HTML or dealing with the complexities of social media. It is a more prosaic one – how do you get people to write content for your web site?

I’ve worked in web content for organizations large and small, in government and outside of it. The same problem comes up again and again. An organization wants a web site that contains timely, accurate, relevant and (hopefully) engaging content. But they are dependent on people with various levels of interest to actually write the content.

Web sites rely on these subject matter experts (SMEs). They produce program descriptions, product pages, explanations of government procedures, “about us” pages, executive bios, instructions on how to fill out forms and everything in between. This content is the vital core of the web site; without it, you have an empty shell.

Most of the time, these people don’t work for you. They’re in some distant department, charged with updating their section of the web site. They have differing levels of comfort with writing. They may, in fact, hate to write and look at producing content for the site as some onerous chore.

How do you get SMEs to write content for the web site?

Sell Them

How much traffic does your site get? Has it won any awards or received recognition? Do you have a file of nice comments from readers? Share this information with your SMEs. Let them know how much the web site matters and how important their content is to it. I suggest reporting web metrics to your SMEs. Give them numbers that they can share with their bosses and brag about.

Tip: Put all your web metrics, awards and nice comments into a fact sheet or web page that you can easily share.

Respect Their Time

Make the content submission process as painless as possible. Have an editorial guide to share with SMEs, as well as quick description of how the publishing process works. State what you need from them clearly and concisely, with word counts and deadlines. Don’t inundate SMEs with information that they don’t need to know, like esoteric web technologies that they’re not going to see. Give them deadlines that are doable but not so far in advance that they seem theoretical. I like deadlines in the 2-4 week range.

Tip: Create an online editorial kit for contributors, with everything writers for the site need to know.

Peer Pressure

You think such childish tactics don’t work on senior staff? You’re wrong. Telling a GS-15 that all of his peers have updated their sections of the web site but he hasn’t – that really works. Someone should write a research paper on the use of playground tactics in the office.

Tip: Hang a chart in your office listing sections of the site and if they’re up to date.

Write It Yourself (Not Really)

Early in my career, I wanted a designer to help me design a new section of the site. He said he was too busy. So I built a rough layout myself. After I showed it to him, he took one look and said, “This is terrible. I’ll do it.” Problem solved. Sometimes, people just need something to respond to. Put your ideas on paper and show them to your “too busy” SMEs. They may find it easier to work from something that you’ve started.

Walking Around

The content published to the web site is just a fraction of the content produced in your organization. As a Web Content Manager, your job is tell the story of your organization online. You need to know what’s going on in different departments, what they’re working on and what’s coming up. In a nonprofit I worked for, I did this by walking around. I’d talk to the press people and magazine editors and writers that I knew. Dropping in on them, I’d find out if they had anything good that I could put up on the web site.

Tip: Formalize the “walking around” process by having a SME group that meets regularly. Though this isn’t as fun as walking around.

Web technologies come and go. Policies, procedures and government requirements change. But the one constant in web site management is the problem of getting people to write content.

Stating the Obvious: Internet Anonymity Matters

Can you imagine what the Internet would be like if you had to register with the government? If you had to use your real name every time you left a comment on a web site? And if companies and government agencies could haul you into court over something you wrote online?

Anonymity is part of the Internet’s DNA. It’s what makes it such a vibrant, raucous and ever-growing community.

You’d think this was obvious but lawmakers in New York want to change all that, forcing online commenters to use their real names or remove their “offensive” comments. I’m quoted in this AOL Government article on the madness of this idea.

We might not like what we read online. We may be offended, outraged or just annoyed. But that’s the nature of the online beast that we’ve all come to love.

The $100 Startup – Chapter Three: Follow Your Passion… Maybe

screenplay

Some books deserve a closer read. One of these is The $100 Startup by Chris Guillebeau.

I’m a writer. I’ve written screenplays, short stories and even several novels. Writing and (more recently) photography are my passions. I’ve followed my muse, as much as I could afford to.

But make a living at my passions? I had the dream of being a Hollywood screenwriter until I actually visited LA. And I’d love a book deal but the publishing world is in disarray these days. And the dream of being a professional photographer is undermined by countless photographers (including, at times, me) willing to work for free.

Besides, I really do like working on web sites. I love the immediacy and creativity of web publishing.

The idea that there must be some way to combine my writing, photography and web skills into some sort of coherent business is why I bought The $100 Startup.

In chapter three, Guillebeau addresses the artist within all of us, the countless people who have wanted to turn their hobbies into money-making operations.

The key is to find the overlap between your passion and the what people will pay for. He puts it in this somewhat clunky formula:

(Passion + skill) -> (problem + marketplace) = opportunity.

The best example comes from Guillebeau’s own life. I first started reading his blog during his quest to visit every country in the world. Did he get paid for this? No. He gets paid through related services, like his books and guides. As Guillebeau expains:

…you don’t get paid for your hobby itself; you get paid for helping other people pursue the hobby or something indirectly related to it.

Another example is Benny Lewis. He loved learning new languages and discovered that total immersion was key to picking up a new tongue. He learned seven languages in just two years. Pushed by his friends, he developed Speak from Day One (check out the insane video).

But how do you determine what the market will pay for? A tough question, but Guillebeau offers a checklist. You need a hobby that you’re passionate about. And have other people asked you for help with this hobby? Are they willing to pay for your expertise? These questions will be explored in greater detail in chapter six.

Remember, too, the admonition from chapter two that business success comes from helping people. So, how do you use your skills in a way that helps people?

art jamzThis chapter has a lot of relevance for artists and other creative types. Not everyone wants to turn their art into a business, however. It’s one thing to take photos that you enjoy; quite another to try to sell them at a farmer’s market. Guillebeau underestimates the difficulties people may have in exposing their art to the cruelties of the marketplace.

If you decide to turn your passion into a business, choose wisely and have a thick skin.

Local Examples

I have a couple of inspiring examples of my own, people I know in Washington who have turned their passion into businesses.

  • Jon Gann created the DC Shorts Film Festival, with a desire to put on a show. Now in its ninth year, it was named as “one of 25 festivals worth an entry fee” by Moviemaker Magazine. Jon created DC Shorts because he believed that filmmakers deserved to be treated better.
  • Everyone loves stories about ex-lawyers doing something other than law, like Philippa Hughes of the Pink Line Project, a local web site covering the arts.
  • Julianne Brienza has the occasionally impossible task of running the Capital Fringe Festival every year. This Montanan has successfully brought oddball theater to serious Washington.

Full disclosure: I’ve worked with all of these people and they’re all awesome.

Bonus

Artists are at war with themselves. Creating art is making something imperfect, that’s not going to match the perfect vision in your head. On Writer’s Block is an excellent little book on overcoming this hurdle as is Do The Work.

Reading this chapter, I was reminded of Do What You Love and The Money Will Follow. Sounds like flippant advice in these dour economic times but the book’s message is that what you’re passionate about, you will do better than anyone else.

A nice companion to this chapter would be The Art of Possibility. It’s a beautiful little book about envisioning your future.

The $100 Startup – Chapter Two: Give Them the Fish

fish tank

Some books deserve a closer read. One of these is The $100 Startup by Chris Guillebeau.

In the first chapter, Guillebeau set the stage, like a good novelist would. He brought out his main characters (unexpected entrepreneurs) and introduced his theme: building a microbusiness.

Now, in this second chapter, we get into the work of figuring out what kind of business is best for you.

But, first, a parable, one we’re all familiar with.

Give a man a fish and he’ll eat for a day. Teach a man to fish and he’ll eat for a lifetime.

Yes, but when you go out to eat you don’t want to catch, clean and cook your own fish. You just want the fish. Give the customer what they want, instead of what you think they need.

This point is illustrated by the story of the V6 Ranch, which looks like loads of fun. This dude ranch offers more than just horse rides, they give their stressed Californian guests the chance to “escape and be someone else.”

Across the country, Kelly Newsome brings serenity to uptight Washingtonians through her yoga practice. As an ex-lawyer, she understands the pressure of the rat race better than anyone.

These two businesses understand that value means helping people. It is not about a long list of features – horse rides, yoga classes – but instead the value of the business comes from benefits. A meal by campfire is a feature; the feeling of relaxation you get is a benefit. Customers want benefits not features.

Focus on benefits when considering ideas for your own $100 startup.

Guillebeau illustrates this further with an example from his own business. He developed a product called Travel Ninja, based upon his round-the-world adventures. It was a detailed explanation of how to earn frequent flyer miles and book your own travel. It flopped. Customers were overwhelmed by the complexities of the offer. They didn’t want to know how the airline mileage system worked; they just wanted to be told what to do to get the best deals. He refined his product and developed the Travel Hacking Cartel, a simple guide to rapidly earning frequent flyer miles.

Honing in on what people actually want is key. Customers didn’t want to learn the ins and outs of the airline biz, like Guillebeau had. Instead, they wanted to travel to the places of their dreams. People aren’t attracted by features (detailed knowledge of airline programs) they just want the benefit (a memorable week in Bali).

The chapter closes with the story of Brooke Snow, a lifestyle photographer in Utah. I know a lot of talented photographers. With everyone a photographer these days, it’s a brutal business but Snow has differentiated herself by teaching classes online. This “professor of meaningful creativity” teaches courses on technique and storytelling, all of which are sold out. She shares her trade secrets, overcoming the fear that she was training the competition.

In the words of Guillebeau:

When all else fails, ask how you can help people more.

Give people what they want. Give them the fish!

For More Information

Have the dream of being a wedding photographer? My friend Mary Kate McKenna offers a reality check.

Are there too many yoga studios?

Another way to look at features vs benefits is in the recent Mad Men episode on Jaguar. Rather than pitching features in their ad (leather seats, British engineering), the team comes up a persuasive line that is all benefits, “At last, something beautiful you can truly own.” It’s about the emotional experience of owning a Jaguar.

Next: Follow Your Passion… Maybe.