Adventures in Book Marketing

I wrote a short piece for FlackRabbit on my adventures in book marketing. Last year, I published a book, Murder in Ocean Hall, using the awesome CreateSpace.

Why publish it myself? Because the traditional publishing model is broken and it takes a year to get a book in print, even after it’s been accepted by a publisher. Being a web person, that struck me as a crazy and unnecessarily long time.

The downside, of course, is that you have to do your own marketing. However, that’s been a good learning experience, which I write about in the FlackRabbit article.

The Movie That Gets Washington: Broadcast News

broadcast newsThe Washington Post recently had an article about DC in the movies, highlighting director James L. Brooks for really getting Washington. From All the President’s Men to his latest, How Do You Know?, he displays an excellent understanding of the culture of the city.

We’re not like Chicago or LA or New York. The people here are different, with their own unique challenges and motivations. New Yorkers may think that, just like there are no good bagels in DC, there’s no real “there” in Washington. It’s a transient city, with no realness about it. (Or, as a friend of mine from NYC once said, there’s no “bounty” to it.)

There’s a grain of truth to that assessment – it is a transient city, drawing in and expelling different political classes with each election. But most DC residents don’t work on Capitol Hill. They somehow manage to function without being part of the political class. Continue reading “The Movie That Gets Washington: Broadcast News”

The Perfect Gift for Mystery Lovers – Murder in Ocean Hall

Do you have someone on your Xmas list who likes a good mystery, particularly one set in Washington, DC?

Then check out my novel, Murder in Ocean Hall. In this mystery, the world’s most famous ocean explorer is killed at the Smithsonian. It’s up to a cynical DC detective to solve this high-profile case.

Murder in Ocean Hall takes place in a Washington “beyond the monuments”, in the real neighborhoods of the city that most tourists don’t see. Set during the summer before the 2008 presidential election, we follow Detective Thomas across the city as he encounters the powerful and the powerless in his quest to solve this case. He’s grown bitter from decades of investigating bloody mayhem on city streets. Despite the new condos and gentrification, has the city really changed? Or is it doomed to dysfunction?

I’ve lived in DC for almost twenty years. I know the neighborhoods, the conflicts and the personalities of this unique city. I’ve been behind the scenes at the Smithsonian and worked in the field of ocean exploration, where my murder victim comes from. The book is set in places I’ve lived in and is informed by that most universal DC experience, street crime. It features some real characters, including a brief appearance by Marion Barry (no book in DC would be complete without him).

A reviewer wrote about my book that it:

will take you behind the scenes of places you’ve been and tell you how they function then give you insights into people in power and how they fail to function.

Murder in Ocean Hall makes a great gift for anyone who likes a good mystery or wants to uncover the seedy underbelly of our nation’s capital.

And if you live in DC, I will even sign it for you!

Murder in Ocean Hall is available exclusively at Amazon. The paperback is only $9.99 while the Kindle edition is just $2.99.

murder in ocean hall

Lessons from the Fire – Part Two

Fans and a large dehumidifier cope with some water damage on my floor.

So, late one afternoon, my building caught fire. My apartment was fine; other people weren’t so lucky. This is part two of lessons learned. Check out part one for my initial thoughts on having a backup plan and other realizations.

Stuff Matters!

It would be nice if I had a zen-like approach to material possessions. I think I lead a fairly minimalist life but when I couldn’t get back into the building, all I thought about was my stuff. I knew the fire didn’t reach my apartment but I was worried about water damage. I pictured water pouring down on my brand new MacBook Pro and soaking the pillow-top mattress that I like so much. Plus, books, photos, art, letters from friends, keepsakes, personal items, clothes and everything else.

I’m glad that I have renters’ insurance (that’s really a must) but so much of the analog stuff that really matters is irreplaceable. Continue reading “Lessons from the Fire – Part Two”

DC Shorts Screenplay Competition Summary

screenplay reading
A table read at the DC Shorts Screenplay Competition.

The comedy Interview Date won the DC Shorts Screenplay Competition. This was a funny script, with some great lines highlighting the similarities between looking for a job and finding love. It was performed with five other scripts on October 16, part of the ScriptDC screenwriting weekend. The audience at the reading voted for their favorite and selected Interview Date, as a I wrote for the Pink Line Project.

I’m glad that they won. The writers, Grant Lyon and Mike Lemcke, are really nice guys from San Francisco. Grant is a stand-up comic, which was really evident from the script and how they performed it. Continue reading “DC Shorts Screenplay Competition Summary”

In Praise of Mario Vargas Llosa

The Peruvian novelist Mario Vargas Llosa was awarded the the 2010 Nobel Prize in Literature. It’s a brilliant choice. Unlike some of the Nobel committee’s more dubious awards, Vargas Llosa is a storyteller with an important message to share. Moreover, he is not some stuffy academic – he’s been actively engaged in the world, a voice for moderation in fanatical times.

And most importantly, his books are a joy to read. He’s frequently compared to another South American, Gabriel Garcia Marquez, who won the Nobel Prize in 1982. Both writers are part of the Latin American Boom. While many American writers retreated into the minimalism of Raymond Carver, the Boom authors wrote sprawling, worldly, intensely entertaining works that hovered on the edge of reality. The multi-generational saga of the doomed Buendias in One Hundred Years of Solitude is an excellent example of Boom fiction.

Two great books show the incredibly range of Vargas Llosa.

Aunt Julia and the Script Writer is a deranged masterpiece, a comic coming of age story about young Mario, who has fallen in love with his sexy aunt. Interleaved with this story are the tales of a Bolivian script writer, who has enthralled Lima with his radio soap operas. The book grows progressively more absurd and surreal, as the comic inventions of the script writer lead to real-world chaos.

A reviewer on Amazon referred to The War of the End of the World as “Macondo meets Jonestown”. That’s an apt description of this epic novel, based upon real events. Set in Brazil in the 19th century, the book is centered on Canudos, a religious cult that essentially secedes from the rest of the country. It becomes a safe haven from oppression, until the army decides to wipe them out.

What makes Vargas Llosa’s work so appealing to me is his concern for individuals, not mass movements. He’s been an a foe of dictators, whether they be Fidel Castro or Alberto Fujimori (who he ran against in 1990). Suspicious of ideology, he was lauded by the Nobel committee for:

“his cartography of structures of power and his trenchant images of the individual’s resistance, revolt, and defeat”.

Vargas Llosa demonstrates that writers can do more than just tell stories – they can influence their times by actively participating in society.

Writing and Taking Pictures at the Capital Fringe Festival

I’ve been busy for the past couple weeks as an official photographer for the Capital Fringe Festival. It’s been a great experience, giving me the chance to use my new camera, the Canon Rebel T2i, and the opportunity to take pictures of performers, which I really enjoy.

And I’ve gotten to see a lot of theater in tiny spaces, where you’re inches away from the actors – that’s part of what makes Fringe so special. From women in passionate embrace to remixed Shakespeare, it’s an intimate experience that can be uncomfortable, strange or delightful, depending on the performance. Sometimes you just can’t look away, try as you might.

But Fringe is more than just theater. It aims to create community in DC, striving to be a citywide celebration of the arts. Fringe wants everyone to be involved.

For people interested in creativity, it’s hard not to be drawn into the Fringe orbit. For example, I attended a discussion on Does Art Matter as a photographer but ended up writing about the workshop for the Pink Line Project.

The Capital Fringe Festival runs until July 25 in Washington, DC.

Five Steps in Planning a Mini-Retirement

coffee at peregrine

Recently, I was interviewed by a reporter from U.S. News and World Report for an article on mini-retirements. What’s a mini-retirement? It’s like a sabbatical, taking time off to pursue other interests.

The reporter found me from a post I had written about the subject, in which I discussed how I had taken time off to pursue my creative interests, including writing screenplays and a novel.

People are fascinated by the concept of mini-retirements – it’s one of the most popular search terms leading to my site. Everyone has the dream to escape office life, at least for a little while.

For those contemplating a mini-retirement, here’s my advice:

1. Have a purpose. Travel the world, learn a language, pick up a new skill, write a book, volunteer for a worthy cause – do something that matters with your time off. Time without purpose is meaningless. Invest your time in something that matters to you and the world. When you’re done, you want to have something to show for the experience, an accomplishment that you can point to.

2. Have a schedule. What are you going to do on your first day off? And the day after that? A schedule doesn’t have to be written in stone but you should have a general idea of how you will spend your time. For example, when I wrote Murder in Ocean Hall, I worked 9-5, mimicking the schedule that I was used to, though with many more breaks, including an afternoon nap 🙂

3. Have an end date. So, you want to retire for a bit from the workforce to pursue your own goals. How long will this take you? When do you plan on finding a job again?

4. Prepare for the worst. Keep your health insurance. Save up twice as much money as you think you will need. Have a Plan B and C in case things don’t work out. Once you’re done with your mini-retirement, finding a job may take much longer than anticipated. Your assumptions may prove wrong so it’s best to have a wide safety net.

5. Be willing to live with the consequences. Dropping out of the workforce may hurt your career, will certainly harm your finances, may lead to family stress, might cause your friends to question your sanity. You could end up broke or close to it. Are you willing to accept this as the possible consequences of your decision? Imagine the worst-case scenario. Is this something you’re willing to risk?

By developing new skills and pursuing personal goals, mini-retirements can lead to new opportunities opening up, in careers and fields you had never considered before. But it’s important to plan thoroughly before making the leap into the unknown.

I'm Not That Joe Flood

I am the Joe Flood who wrote Murder in Ocean Hall, a mystery set at the Smithsonian.

I am not the Joe Flood who wrote The Fires, a new book on 1970s-style arson in the Bronx.

Why do I mention this? Because I’ve gotten a couple emails from editors of well-known magazines asking for information about my book.

But they think I’m the author of The Fires. I’m not. And a quick look at my site (like in the about me section) would reveal that. While I’m a writer, I primarily write fiction.

I’m surprised by a couple things:

  1. So, nobody reads web pages carefully? Not even editors? They just skim until they find what they’re looking for? I imagine these editors did a search on my name, my site popped up, and they emailed me, assuming that this must be the right person.
  2. Everyone blindly trusts Google to know their wishes? Search engines can’t read your mind. You can type in “Joe Flood” but it might not be the right “Joe Flood.”

Ironic, this lack of reading comprehension and digital literacy from people who work with words on a daily basis.

There Are No Rock Stars

You do not need to take a class with a “rock star” to be creative. This faith in the magical ability of experts to transform lives is ironic in our secular  society. Gurus, rock stars, life coaches, Oprah – they can make you change. Most people don’t go to a priest for career advice yet believe that taking the workshop of a famous person will cure their creative funk.

I was thinking about this after reading comments by a talented photographer friend of mine, Mary Kate McKenna. She was writing about “rock star” wedding photographers and their high-priced workshops:

REALLY tired of newbie photogs (I still consider myself a newbie in the industry!) doing workshops for other professionals, charging a lot of money, with no real business skills and embellishing the amount of money they make in the industry. Before attending a “rockstar” workshop, do your research. Continue reading “There Are No Rock Stars”