This seems counterintuitive but seniors (age 55+) spend more time online than any other age group, according to a recent Jupiter Research report.
How times have changed since my days at AARP in the late 90s, when seniors were underrepresented online. More than once, I heard the argument that seniors would never use the web, that “old dogs don’t learn new tricks.” They would never give up newspapers and figure out how to use computers – how wrong and silly those ideas seem now.