Tag: business

Every Communicator Needs a Real Photographer

This recent post by Vocus – Every Communicator Needs a Real Camera – highlights how important photography is for business. We depend on photos for blogs, web sites, brochures, tweets, Facebook posts and other kinds of marketing collateral. Photos are a kind of shorthand, selling a product more effectively than a hundred lines of copy….




The Up Side of Down by Megan McAardle

Megan McArdle has failed. By her own admission, she has failed multiple times, from her love life to her career choices. Which makes her the perfect person to write the book on failure. The Up Side of Down argues that we all must learn to fail a little better, a little faster and to, most…




Storytelling: The Most Powerful Communications Tool in History

We are storytelling animals. It’s what differentiates us from our primate cousins. We are literally Homo narrativus. We use stories to assign meaning to our lives, transmit vital information and communicate with future generations. Without our storytelling ability, we would never have evolved out of the jungles of Africa. Human history begins with stories, like The…




How to Lead a Fascinating Life but Make No Money: My Year in Writing

The more interesting the work, the less it pays – that’s the rule I uncovered in 2012. It’s the reason why technical writers are paid well (you want to write a help guide for Sharepoint?) while film reviewers are paid poorly (you get to see movies!). However, it was a great learning experience to meet…




Find Small Business Success with The Pumpkin Plan

Around this time each year, you’ll see a news story about a farmer with a record-sized pumpkin, one much bigger than anything grown by his neighbors. How did he do it? How did he find success in the pumpkin patch? He did it by nurturing his best pumpkin, a principle that can be applied to…




The $100 Startup – Chapter One: Unexpected Entrepreneurs

Some books deserve a closer read. One of these is The $100 Startup by Chris Guillebeau. Follow along as I delve into the book, chapter by chapter. I’ll breakdown each chapter, providing a sort of Cliff Notes summary. And I’ll include what you can’t find in the book, such as links to the businesses he…