First Post for Medium: We Need a Facebook for Failures

I am profoundly ambivalent about Facebook. It’s an interesting peek into the lives of others. But it’s also a source of much angst and drama, an extension of our high school lives into adulthood. I really hate it at times.

Which is why I wrote We Need a Facebook for Failures. In this short article, I call for people to be honest on Facebook rather than showing only the best of all possible worlds.

I wrote the piece for Medium, a new blogging site by Ev Williams, co-founder of Twitter. It’s a collaborative blogging environment with a distraction-free design that lets you focus on words.

Don't Outsource Social Media to Interns

I’m old enough to remember the early days of the web. Back then (not too long ago, the 1990s), organizations didn’t take this online medium seriously. The web site paled in importance to the newsletter or magazine, at least according the leaders of the time. After all, who reads things on a computer? The Internet was a place for nerds and geeks, for them to discuss Star Trek trivia and learn arcane HTML codes.

If you ran a company or a nonprofit, you really didn’t need a web site, or so people believed. And if you wanted a web site, you could have your nephew build it. He could make something flashy and “cool” like MySpace.

I see the same attitude today toward social media. Why should an organization invest in Facebook or Twitter? Let the interns handle it…

But would you trust an intern to be the voice of your organization? That’s the point I made in a recent article in AOL Government. If you accept the fact that social media is important (and you should, because that’s where the audience is), then why would you hand over these communication efforts to those who know the least about your company? Do you trust college kids to spread your message, respond to questions and interact with potential customers? Do they know the hot-button issues within your company? The language that you use with customers? Your customer service standards and policies? The things that they’re *not* supposed to talk about?

And what happens when the interns leave? They take all that hard-won knowledge about your organization with them, as well as valuable expertise in social media. And they may take the Twitter account as well.

Social media is too important to be left to a transient workforce. Companies and organizations should take a deliberate approach to this dynamic new tool. The keys to the social media kingdom shouldn’t be in the hands of someone who just walked in the door.

Your voice online should be controlled by someone who both knows your company and is familiar with the culture of the web and social media. Look around – you probably have someone already with the requisite experience and interest. They’re probably doing something perceived as more important. But what’s more important than representing your brand in a medium that reaches millions?

Lessons from the Fire – Part One

So, late one afternoon, my building caught fire. My apartment was fine; other people weren’t so lucky. This is part one of lessons learned. Check out part two for my thoughts on the importance of communication after the fire.

I got the call around 6:30 PM.

“Oh, Joe, I think your building is on fire.”

It was a friend of mine, John Hanshaw, who lives nearby. He could see my apartment building and said that it was surrounded by fire engines.

I really didn’t believe him at first. DC sends out fire trucks for everything. They roll not just for fires, but for medical calls as well. This is because the ambulances are unreliable and sometimes can’t find the right address. The thinking is that the local fire company knows the neighborhood better.

But this makes the city a “land of sirens”, with fire trucks constantly racing down streets, sirens blaring. After a while, the commotion becomes so much background noise. Continue reading “Lessons from the Fire – Part One”

Why Doesn't Government Use the Web to Organize Its Work?

I’ve been reading Here Comes Everybody by Clay Shirky. It’s a brilliant book on the information revolution that we’re going through. He believes that this revolution is as momentous as the development of the printing press, which triggered the Reformation and religious wars. The rise of amateurs and the expansion of consumer choice has meant the end of seemingly unassailable institutions like newspapers.

Seeing how the world is rushing to adapt to the web, I had a practical question. Why doesn’t the government use the web to more efficiently accomplish its work? For example: Continue reading “Why Doesn't Government Use the Web to Organize Its Work?”

Pimp My Nonprofit: Student Movement for Real Change

Last night, I attended “Pimp My Nonprofit,” an event by NetSquared DC designed to help a worthy nonprofit better use technology. More than thirty people with a wide range of online marketing skills and interests took part in this meetup at the Affinity Lab in Adams Morgan. Drinks and snacks, key to any brainstorming session, were provided by GeniusRocket.

The nonprofit to be pimped was Student Movement for Real Change (SMRC), an organization that was founded to connect American college students with schools in Africa that need assistance. Students apply for internships that, “provide college students on-the-ground development experience, cultural immersion, and the necessary leadership skills to develop sustainable projects that address local needs through a 6 or 8 week internship (depending on the community) in developing communities” to quote the SMRC web site. Continue reading “Pimp My Nonprofit: Student Movement for Real Change”