Tag Archives: marketing

Communicating Science: Make It Relevant

Posted on March 26, 2013 by Joe Flood

How do you communicate science to a general audience? That was the subject of a recent presentation I gave to the Federal Communicators Network. Based upon my experience as a science communicator for NOAA and The Nature Conservancy, I suggest … Continue reading →

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Don’t Mess Up My Block – Free for CyberMonday

Posted on November 26, 2012 by Joe Flood

Get my biz book satire Don’t Mess Up My Block for free this CyberMonday! My funny novel follows Laurent Christ, self-annointed business guru, as he travels the country dispensing bad advice to clients large and small. The book skewers social … Continue reading →

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Find Small Business Success with The Pumpkin Plan

Posted on October 26, 2012 by Joe Flood

Around this time each year, you’ll see a news story about a farmer with a record-sized pumpkin, one much bigger than anything grown by his neighbors. How did he do it? How did he find success in the pumpkin patch? … Continue reading →

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Give Me Pizza, I Will Give You a Quote

Posted on October 8, 2012 by Joe Flood

No one can resist free pizza. That was the idea behind a novel recruitment effort by Vocus, a public relations software company out of Beltsville, MD. They sponsored a food truck on the streets of DC and gave out pizza … Continue reading →

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Instacanvas Insta-Survey

Posted on October 3, 2012 by Joe Flood

Receiving an email survey from a company is not unusual in American life. Amazon, Caribou, Five Guys, Target – you’ve probably been been given the opportunity to rate the experience on a rigid five-point scale. It’s unusual when you have … Continue reading →

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GE Lights Photo Walk: Insta-Marketing with Instagram

Posted on August 6, 2012 by Joe Flood

How do you get consumers to learn about new products and build engagement with your company? Photography. Lured by the promise of an open bar and the chance to wander the city taking pictures, I attended the GE Lights Photo … Continue reading →

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The $100 Startup – Chapter Two: Give Them the Fish

Posted on June 2, 2012 by Joe Flood

Some books deserve a closer read. One of these is The $100 Startup by Chris Guillebeau. Follow along as I delve into the book, chapter by chapter. I’ll breakdown each chapter, providing a sort of Cliff Notes summary. And I’ll include … Continue reading →

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The $100 Startup – Chapter One: Unexpected Entrepreneurs

Posted on May 31, 2012 by Joe Flood

Some books deserve a closer read. One of these is The $100 Startup by Chris Guillebeau. Follow along as I delve into the book, chapter by chapter. I’ll breakdown each chapter, providing a sort of Cliff Notes summary. And I’ll … Continue reading →

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The “Now, Discover Your Strengths” Approach to Social Media

Posted on November 3, 2011 by Joe Flood

Now, Discover Your Strengths is one of the very few personal improvement books worth the money. It’s been superseded by the awkwardly-titled StrengthsFinder 2.0 but the message is the same in the new book: You should concentrate on what you’re … Continue reading →

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We Are All Content Marketers Now

Posted on September 26, 2011 by Joe Flood

Content marketing is defined as: the creation or sharing of content for the purpose of engaging current and potential consumer bases. We’re all in the marketing biz now, defined by the content that’s available about us online. Whether it’s a post … Continue reading →

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