I'm an award-winning writer, photographer and web person from Washington, DC.
All photos on this site are (c) Joe Flood unless noted.
Murder in Ocean Hall
Don’t Mess Up My Block
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Tag Archives: marketing
How do you communicate science to a general audience? That was the subject of a recent presentation I gave to the Federal Communicators Network. Based upon my experience as a science communicator for NOAA and The Nature Conservancy, I suggest … Continue reading
Around this time each year, you’ll see a news story about a farmer with a record-sized pumpkin, one much bigger than anything grown by his neighbors. How did he do it? How did he find success in the pumpkin patch? … Continue reading
No one can resist free pizza. That was the idea behind a novel recruitment effort by Vocus, a public relations software company out of Beltsville, MD. They sponsored a food truck on the streets of DC and gave out pizza … Continue reading
Receiving an email survey from a company is not unusual in American life. Amazon, Caribou, Five Guys, Target – you’ve probably been been given the opportunity to rate the experience on a rigid five-point scale. It’s unusual when you have … Continue reading
How do you get consumers to learn about new products and build engagement with your company? Photography. Lured by the promise of an open bar and the chance to wander the city taking pictures, I attended the GE Lights Photo … Continue reading
Some books deserve a closer read. One of these is The $100 Startup by Chris Guillebeau. Follow along as I delve into the book, chapter by chapter. I’ll breakdown each chapter, providing a sort of Cliff Notes summary. And I’ll include … Continue reading
Some books deserve a closer read. One of these is The $100 Startup by Chris Guillebeau. Follow along as I delve into the book, chapter by chapter. I’ll breakdown each chapter, providing a sort of Cliff Notes summary. And I’ll … Continue reading