Tag Archives: marketing

The “Now, Discover Your Strengths” Approach to Social Media

Now, Discover Your Strengths is one of the very few personal improvement books worth the money. It’s been superseded by the awkwardly-titled StrengthsFinder 2.0 but the message is the same in the new book: You should concentrate on what you’re … Continue reading

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We Are All Content Marketers Now

Content marketing is defined as: the creation or sharing of content for the purpose of engaging current and potential consumer bases. We’re all in the marketing biz now, defined by the content that’s available about us online. Whether it’s a post … Continue reading

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Book Review: Purple Cow by Seth Godin

I’m a fan of Seth Godin, particularly his book, The Dip, which is about knowing when to quit and when to keep going. His thoughts on traditional publishing are also really compelling – it’s an industry that is broken. I … Continue reading

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How to Market Your Movie: Tips from Allied Integrated Marketing

The March DC Film Salon offered tips from Allied Integrated Marketing on promoting your independent movie or documentary. The salon is a free monthly networking opportunity for film and video professionals. The meetup began at six, allowing filmmakers plenty of … Continue reading

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WordPress as a Platform for Journalism

My notes from the March 8, 2011 WordPress DC Meetup on WordPress as a tool for journalism. Continue reading

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Adventures in Book Marketing

I wrote a short piece for FlackRabbit on my adventures in book marketing. Last year, I published a book, Murder in Ocean Hall, using the awesome CreateSpace. Why publish it myself? Because the traditional publishing model is broken and it … Continue reading

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Elements of Publicity Workshop

Last night, I attended the Elements of Publicity Workshop put on by Amanda Miller Littlejohn and Jacqueline Lara of Mopwater PR. These two charming and knowledgeable ladies covered a lot of ground in just a two-hour session: How to develop … Continue reading

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Reel Lessons in Marketing

Check out my article, Reel Lessons in Marketing on FlackRabbit. It was inspired by my experience working for the DC Shorts Film Festival. I’ve been involved with this annual event for several years and have done almost everything – I’ve … Continue reading

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