Tag: marketing

Employees Are the Brand

Your employees are your brand, according to an all-star panel of communicators at the recent workshop, “Building an Agency’s Brand and Defining the Audience.” The Federal Communicators Network (FCN) and the Partnership for Public Service sponsored this conversation on how to build a strong brand and better define your audience. This lively discussion featured real-world…




Every Communicator Needs a Real Photographer

This recent post by Vocus – Every Communicator Needs a Real Camera – highlights how important photography is for business. We depend on photos for blogs, web sites, brochures, tweets, Facebook posts and other kinds of marketing collateral. Photos are a kind of shorthand, selling a product more effectively than a hundred lines of copy….




Storytelling: The Most Powerful Communications Tool in History

We are storytelling animals. It’s what differentiates us from our primate cousins. We are literally Homo narrativus. We use stories to assign meaning to our lives, transmit vital information and communicate with future generations. Without our storytelling ability, we would never have evolved out of the jungles of Africa. Human history begins with stories, like The…




Communicating Science: Make It Relevant

How do you communicate science to a general audience? That was the subject of a recent presentation I gave to the Federal Communicators Network. Based upon my experience as a science communicator for NOAA and The Nature Conservancy, I suggest that writers: Use common terms Avoid acronyms Get out of your organizational bubble Make it…




Don't Mess Up My Block – Free for CyberMonday

Get my biz book satire Don’t Mess Up My Block for free this CyberMonday! My funny novel follows Laurent Christ, self-annointed business guru, as he travels the country dispensing bad advice to clients large and small. The book skewers social media consultants, big government, corporate-speak and other evils of contemporary America.




Find Small Business Success with The Pumpkin Plan

Around this time each year, you’ll see a news story about a farmer with a record-sized pumpkin, one much bigger than anything grown by his neighbors. How did he do it? How did he find success in the pumpkin patch? He did it by nurturing his best pumpkin, a principle that can be applied to…




Give Me Pizza, I Will Give You a Quote

No one can resist free pizza. That was the idea behind a novel recruitment effort by Vocus, a public relations software company out of Beltsville, MD. They sponsored a food truck on the streets of DC and gave out pizza in return for a resume or card. Not only did I drop off a card,…




Instacanvas Insta-Survey

Receiving an email survey from a company is not unusual in American life. Amazon, Caribou, Five Guys, Target – you’ve probably been been given the opportunity to rate the experience on a rigid five-point scale. It’s unusual when you have the opportunity to provide feedback to an actual human, like I did with Instacanvas, the…




GE Lights Photo Walk: Insta-Marketing with Instagram

How do you get consumers to learn about new products and build engagement with your company? Photography. Lured by the promise of an open bar and the chance to wander the city taking pictures, I attended the GE Lights Photo Walk. Sponsored by GE and organized by iStrategyLabs, the idea was to have a couple…




The $100 Startup – Chapter Two: Give Them the Fish

Some books deserve a closer read. One of these is The $100 Startup by Chris Guillebeau. Follow along as I delve into the book, chapter by chapter. I’ll breakdown each chapter, providing a sort of Cliff Notes summary. And I’ll include what you can’t find in the book, such as links to the businesses he discusses,…