From the Cold Room to the Cloud: Amazon Web Services (AWS)

Back in the day (the 90s), the servers were kept in the Cold Room. This was a floor devoted to rows of black boxes on racks that served up our web pages. They would sit there, seemingly inert, until something went wrong. Then the cry would go out “the servers are down!” and the techies would disappear into the Cold Room to fix the problem.

The downside to having physical servers in your office is obvious. You need to keep them secure and safe. Your technical staff is tasked with maintaining a physical asset. They spend their time unboxing and installing new equipment. And you’re limited by the amount of space you have. You can only serve up so much web. Too much traffic and your web site goes down.

Russell Heimlich, web developer at Billy Penn, illustrated this problem – and a solution – in his recent presentation on Amazon Web Services at the January WordPress DC Meetup.

He used to work at US News & World Report. The biggest thing they do all year is their issue on college rankings. Millions of parents and students check it out to find the best universities in America. Back when Yahoo was relevant, the web portal ran the college issue as a featured link on their home page. The US News site crashed within four minutes, their servers unable to handle the massive spike of traffic.

The solution is to have a more flexible hosting environment than boxes sitting in a cold room. For many organizations, that is Amazon Web Services (AWS). Instead of unboxing equipment, web developers set up servers virtually in the AWS environment, pointing and clicking on a grid until they have the idea solution for their hosting and traffic needs. Rather than serving web pages off your servers, you’re serving them from Amazon’s. While Russell made it look easy, it’s an expert-level tool that is customizable and complex.

However, AWS is so robust and efficient that it powers much of the social media and network services that we think of being in the Cloud. But the Cloud is not magic. It has been configured, set up and hosted by humans. Rather than working in the cramped confines of the Cold Room, developers now play in the infinite spaces of the Cloud.

Practical Advice for Protesters

Anti-Trump protest

More than 200,000 people are expected at Saturday’s Women’s March on Washington.

I’ve lived in DC for two decades and have witnessed countless protests, from the aimless grifters of OccupyDC to the thundering anti-war protests of the George Bush era.

I love taking photos of protesters. It’s real drama on the streets of DC. And while I’m not one to rise up, fist in the air (unless it’s in support of bike lanes), I admire their passion.

Living in DC, it’s easy to be jaded. During the Occupy movement, it was protest du jour, as a couple dozen millennials occupied K Street at rush hour every evening (“Whose streets!” “Our streets!”) while police protected them from a sea of angry drivers. The protests had a ritual quality – the same people, the same slogans, the same protocols until the whole thing fizzled out, the professional left drifting away, leaving McPherson Square a shantytown of broken tents and broken dreams.

Hippie star at Key Bridge protest

But protests can make a difference, as any history of the 1960s will tell you. More importantly, they bring like-minded people together, allowing them to forge stronger connections and partnerships. If you’re a liberal in Oklahoma, a protest like the Women’s March provides affirmation that you’re not alone.

Protest means sacrifice. You’re giving up your time and money to support a cause you believe in. It ain’t easy. And protest in DC, amid the marble columns and soaring monuments, can be thrilling. And exhausting. Here’s some practical advice for protesting in Washington, DC.

Transportation

U St Metro in black and white

Washington is a complex urban environment, relatively dense, with limited access points. We have a semi-functional subway system, some commuter rail and are surrounded by highways in perpetual gridlock. Complicating things, there’s a river on one side. And chunks of the city, like around the Capitol and White House, are closed to the public.

Don’t expect to drive anywhere near this mess. Take Metro, a bus or a bike. Leave early and give yourself plenty of time.

The good news is that Washington is a walkable city. You can walk from the White House to the Lincoln Memorial in fifteen minutes.

Also, the scale on the Metro map is deceptive. The stations downtown are closer than they appear. It’s only a couple blocks from Metro Center to Gallery Place. If you’re coming to the Women’s March, use the stations off the Mall, like Archives and Federal Triangle to avoid the crowds.

Bikes aren’t allowed in the exclusion zone during Inauguration Weekend. Which is a pity, because they’re the best way to get around the city. Capital Bikeshare is the city’s bikesharing system and it’s cheap and easy.

Circulator in the snow

The Circulator buses are also a great way to get around. The fare is a $1 and the routes are pretty straightforward.

Comfort

Joggers and walkers by the Lincoln Memorial

You’re going to be walking! Wear comfortable shoes. The day of the march is not the day to break in a new pair. No one cares what your feet look like.

Bring food and water. Around the monuments, your food options are limited. If you’re lucky, you can get a hot dog from a stand. Pack some snacks. Also, all the water fountains on the Mall have been turned off for the winter. Bring water. You’ll get thirsty from marching and chanting.

Dress for the weather. Check the forecast and dress a little warmer than you think you’ll need. You may be outside for hours.

Tech

A classic iPhone scene #charging

Ah, the problems of our connected age when we can’t get connected. 100,000 people trying to update Twitter at once is going to tax even the most robust network. Your cellphone may not work in the crowd. Be patient. If you’re meeting people, make plans ahead of time, if possible – don’t count on them being able to reach you.

At some point during the protest, everyone is going to need to recharge their phones. People will peel off, in search of electricity, clustering around outlets like cavemen around a fire. Bring or borrow a portable battery. I like my Jackery portable charger.

Police

Park Police look on

You need an appointment to get arrested in DC. It’s true. The DC police are not going to arrest you during a protest, unless you’re a celebrity who has made previous arrangement with them. It’s a highly choreographed and largely symbolic affair. The city is still paying off plaintiffs from their last mass arrest during a protest so they have no interest in arresting you or anyone else.

The Park Police, however…  Perhaps because they’re least intimidating of DC’s numerous police forces (they have the word park in their name), they tend to be the most aggressive. Nothing they like more than closing monuments and public spaces. Do what they say, even if it’s nonsensical. The same is true for the Capitol Police and the US Secret Service. There are at least 28 separate police forces in DC plus countless rent-a-cops so there will be men with strange uniforms and guns yelling instructions at you.

fenced in at the Washington Monument

Security theater has overwhelmed Washington over the past two decades, stealing space from citizens and making it the private reserve of the nomenklatura. It’s infuriating. And expanding, as the Secret Service slowly takes over the Ellipse and other public spaces around the White House.

They love putting up fences. Fences around monuments. Fences around fountains. Fences protecting other fences. Someone climbed over the fence! Put up another fence!

This absurdity will be at its highest level during the inauguration, as if chain-link could protect us in the era of the drone and missile.

If you’re here for the Women’s March, expect to be funneled through fences, like cattle, and subject to TSA-style search. You won’t be able to get near most of the monuments, either – they’ll be protected by fences, of course.

Photography

A picture of me that I actually like

It’s tough to participate in an event and take photos of it. Fortunately, my friends from DC Focused, InstagramDC, ExposedDC and countless local photographers will be there to document the action using #WomensMarch

I’ll be around too, posting photos to my Instagram account and Flickr. Ironically, I’m not a big fan of crowds, so I’ll be on the periphery, where I can easily escape.

Don’t bring much gear! Nothing bigger than a small bag is allowed during the Women’s March.

If you are taking photos, look for details that stand out in the crowd – a red flag, a friendly smile, a cheeky sign.

i'm socially conscious and stuff

Plan B

Planning ahead means having a Plan B. Make sure you have a contingency plan, one that covers events ranging from the annoying to an actual emergency. For example:

  • You get separated from your group and the mobile network goes down. Where will you meet?
  • You’re tired/hungry/cranky. Where will you go for food/water/caffeine?
  • You get anxious in the crowd. How will you get out?
  • An actual emergency occurs. It’s chaos. Where will you go to be safe?

Hint: hotel lobbies make excellent places to hang out if you get lost/bored/tired. If you’re at the Women’s March, go north to Farragut Square and Dupont Circle to find food and shelter. I like the Renaissance Dupont, because they have an Illy cafe there.

Cappuccino Viennese

Trump is determined to bring back many elements of the past. He’s also bringing back the era of the mass protest. The Women’s March is just the first of many.

If you are coming to DC to make your voice heard, plan ahead. And wear comfortable shoes.

How to Write an Award-Winning Short Story

Victory Party in City Paper
Victory Party in the City Paper

My short story, Victory Party, won First Place in the Washington City Paper Fiction Contest. Since then, a number of friends have asked me about the story. Where did the idea for Victory Party come from? How did I write it? Why did I write it?

Here are answers to Frequently Asked Questions. It’s the story of a story – how Victory Party got made.

Idea

The deadline for the City Paper contest was not long after the 2016 Presidential Election. It was a natural subject. According to Mary Kay Zverloff (author of Man Alive!), who judged the competition, the vast majority of short story submissions dealt in some way with the trauma of the election.

I was surprised, like most people, by the depth of Trump’s support. This election was Hillary’s to win – all the polls agreed. But, clearly, there was a secret class of Trump supporter, people in the shadows, who kept their opinions to themselves.

Who were they? What motivated them? Exit the DC bubble and it’s not hard to find folks suffering from hard times. As I wrote in Victory Party, these were people who:

voted for the man, out of desperation, a mad hope that someone could change their cursed little town and their cursed little lives.

But what would it be like to be a Trump supporter in Washington, where 96% of people voted for Clinton?

Conducting research with The Emperor's Clothes at McClellan's Retreat
Conducting research with The Emperor’s Clothes at McClellan’s Retreat

Setting

There are a lot of bars in my fiction. Write what you know! It’s the default setting for a Joe Flood story. I find bars to be interesting places that bring all manner of people together. Having talked to a few bartenders, I’m also fascinated by the business of bars, how a couple dollars worth of booze gets magically transformed into an $18 drink.

DC has seen a rise in this “cocktail culture” over the past few years, as the loveable dives of my youth give away to exclusive speakeasies. I decided a ridiculously hipster bar would make a good locale for my story, the better to illustrate the contrast between elite DC and the real world.

I had two sources of inspiration for my setting: Bar Charley and McClellan’s Retreat. I wandered into Bar Charley on election night. It’s a cozy, brick-lined basement much like my bar in Victory Party. And, like in my story, there was a palpable sense of tension there on election night, an expectation of victory tinged by a fear of the unfathomable.

My other inspiration, McClellan’s Retreat, I just love. Quiet, dark and with no TVs, this Dupont Circle craft cocktail bar is a great place to meet friends for an intimate chat.

Characters

I mock the people of DC in books like Murder on U Street. I think newcomers to the city are naive and clueless. A shiny veneer has been placed over a Washington that still houses the poor and disaffected, a city where anything not locked down gets stolen.

In Victory Party, my bar patrons are sloppy and careless, blithely handing over their credit cards to questionable individuals and willing to get in any car that looks like an Uber.

It’s also a city of winners and losers, in which incumbents capture whole economies and take the benefits for themselves. Homeowners vs Renters. Baby Boomers vs Gen X. Feds vs Contractors.

I illustrated this dichtomy with two characters: Randy and Michael. Randy is an ex-con with $27 in the bank. Michael owns a bar which serves watered-down drinks – and no one notices. Their view of America is shaped by the opportunities available to them. Crime tempts Randy while Michael is effortlessly rich.

Plot

Short story submissions to the City Paper contest had to be less than 1000 words. That’s short. This blog post is longer than that.

The word limit forced me to focus on the most essential elements of my story. All I wanted to show was the moment that Trump won, the shock in DC, and one person who was secretly happy about it. Victory Party sketches out its characters and themes and then delivers us to that epiphany.

Writing & Editing

When I write, I like caffeine and background noise, preferring to work in coffee shops. I wrote the first draft of my story the week before Thanksgiving. The first draft was 1300 words. It was called “Her” and was largely about the reaction of Hillary’s supporters to the loss.

After writing the first draft, I let the story sit for a day and then began cutting, to get the tale below 1000 words. Inspired by the excellent new Hemingway bio, Ernest Hemingway: A New Life, I chopped anything resembling exposition, i.e., explaining the characters rather than showing them do stuff. Show, not tell. 

I focused on Randy and his outsider’s view of the speakeasy, letting out just enough exposition for the reader to understand why he would resent a bar full of wealthy, naive Democrats.

“Joe Flood masterfully doles out information,” Mary Kay Zverloff said in her introduction to my story, a comment which made me happier than anything else. She even used Victory Party in her writing class as an example of how to do exposition.

After getting my story below 1000 words, I picked at it for days, like a turkey carcass, deleting and rewriting bits and pieces of it.

I also changed the title, from Her to the ironic Victory Party.

The ending was a struggle. How much happiness would Randy reveal? I rewrote the last paragraph several times. In the end, I opted for my main character having a quiet moment of happiness amid the gloom:

Randy was smiling, a broad and unexpected grin that overtook his face, a few seconds of happy disbelief, a triumphal joy. It was the joy of winning, victory over these careless people and their easy lives. He knew it wouldn’t last.

What’s Next

To celebrate the Fiction Issue, the City Paper had a reading at Kramerbooks, where I read my story before a packed audience. I’ve been going to Kramers for decades – this was the thrill of a lifetime

If you liked Victory Party, check out my novel Murder on U Street or any of my other books which capture my wry and cynical take on Washington, DC.

Victory Party: Reading at Kramerbooks

Joe Floods reads Victory Party at Kramerbooks. Photo courtesy of Kramerbooks.
Joe Floods reads Victory Party at Kramerbooks. Photo courtesy of Kramerbooks.

That’s me reading at Kramerbooks! The bookstore hosted a celebration for the City Paper’s Fiction Issue on Sunday, January 8th. I read my short story Victory Party, which won First Place in this annual competition.

It was a freezing Sunday night – and it was packed! Kramerbooks cleared out space in the middle of the store for the reading. Chairs were set up and drinks were served. The night was hosted by local author Mary Kay Zuravleff, who entertained the crowd with DC trivia between readings. I read first, then the finalists read and then we all mingled over beer and wine amid the stacks.

Kramerbooks is my local bookstore. One of the first places I ever visited in DC, this Dupont Circle bookstore/bar/cafe represents everything that’s great about living in a city. Giving a reading at Kramerbooks – it’s a dream come true!

 

Victory Party Wins City Paper Fiction Contest

My short story, Victory Party, won First Place in the City Paper’s Fiction Issue.

The annual Fiction Issue sought stellar, unpublished short fiction from local writers. Submissions were judged (anonymously) by Mary Kay Zuravleff, whose latest novel Man Alive! was a 2013 Washington Post Notable Book. Stories had to be less than 1000 words long. 

Set in a U Street speakeasy on election night, Victory Party is about the moment that the liberal bubble pops.

The City Paper said:

Good fiction vividly and accurately describes the world we know; great fiction upends that world. And so this story not only exposes the privileged ignorance so many had about the election but also introduces believable supporters for the opposition.

I’m a writer and photographer who has lived in DC for more than twenty years. My fiction is primarily about Washington “beyond the monuments” – the real city and its neighborhoods and people. I think my fiction has a verisimilitude that you won’t find in more commercial works that treat Washington merely as a backdrop. Instead, I write about the city that I wander and photograph on a daily basis.

If you enjoyed Victory Party, then check out my novel Murder on U Street, a mystery set in the city’s art world. It contains the same jaded look at a gentrified city wildly out of touch with the rest of the country.

And come see me read Victory Party at Kramerbooks on Sunday, January 8 at 6:30 PM! It will be a celebration of the City Paper’s Fiction Issue!

 

Confessions of a Grinch

SunRail train in Winter Park, FL
SunRail train in Winter Park, FL

Confession of a Grinch: this is my least favorite time of the year.

I know, it’s Christmas and we’re supposed to be happy but the increasing darkness of the days just gets me down. Seeing the sun set at 4:45 PM fills me with low-level dread. December in DC is gloomy, whole days where the golden orb never appears, obscured by an omnipresent layer of clouds.

It’s not the cold – you can dress for that. But you can’t prepare for the lack of light.

Thank god for Florida. And thank my wise parents for leaving Illinois for the Sunshine State. This holiday break amid green trees and blue skies is exactly what I need to cure the funk of the season. Also, the days down here are a good half-hour longer, the sun lingering over the golf course to 5:30 and beyond.

After the holidays, I’ll go back to Washington. The freezing temps of January don’t bother me – it’s invigorating, giving you the feeling of accomplishment just to walk out the door. And the city is magical when it is covered in a thick coat of snow.

So, just get me past Christmas. Then, like a train leaving the station, each day will get a little bit longer, accelerating into the sunny days of spring and summer.

Canon G9 X Update: Love This Little Camera

Sometimes, you don’t want to shoulder the DSLR. But you want something that’s better than the iPhone. The Canon G9 X is ideal for this kind of everyday shooting.

Saturday was a day that began in ice but ended with dry roads and blue skies. Once the melting began, I hopped on Capital Bikeshare and headed for Hains Point. Popular with area cyclists, it’s a peninsula that juts out into the Potomac. People like to ride loops around the park. But on Saturday, with a good chunk of the region still dealing with icy roads, the park was deserted.

In the pocket of my jacket, I stuck my Canon G9 X. I’ve been really happy with this purchase. It’s the perfect camera for my photographic adventures, featuring the ability to take great photos – and it do it with a camera that’s not much bigger than an iPhone. You can even shoot one-handed with it. I did so while pedaling on my bike, which is something you can’t do with a DSLR.

It has its weaknesses, of course. No camera is perfect. It lacks a big zoom and the quality of the photos are DSLR-like but will never be as good as a DSLR with a big piece of glass mounted on it.

But, as the camera you stick in your pocket as you head out the door – the Canon G9 X is absolutely perfect for that, offering the ability to take lots of great photos with a convenient and easy-to-use camera. I’ve grown to love this little camera.

Photos from Saturday’s adventure with the Canon G9 X!

reflections on the Potomac River

the graceful lines of East Potomac Park

glowing sun over National Airport

Took this photo with one hand, while biking.

Bikeshare at Hains Point

between the bridges

 

The Future is the (Photography) Collective!

full house

How do photographers make their voice heard in a era saturated with millions of images? By forming a photo collective, a group of photographers with a common vision or subject matter. Photographers pool their talents and expertise to make a larger impact.

The idea is an old one. Magnum Photos set the tone for post-war photography, creating iconic images of war and conflict that still resonate today. And it’s a photo collective, owned and operated by the top editorial photographers in the world.

Slightly less famous is The Rooftop Collective, a gang of seven with a shared interest in lifestyle photography (i.e., gorgeous photos of food and drink). Growing out of the much-larger InstagramDC group, the collective had their first show recently at Black Whiskey, a nouveau dive on 14th Street in Washington, DC. Being friends with the group, I was glad to attend – and take some photos with my trusty Canon G9X.

There are a lot of advantages to being part of a collective. Putting on an individual show is a daunting effort. Providing a few photos for a group show is much easier. Collective members share their experience in framing, staging, marketing and outreach.

Being part of a collective is also a third-party endorsement, even if it’s self-created. If you like one Rooftop Collective photographer, you’ll probably like another, for the photographers have been selected for a similar vision.

The biggest benefit, however, is the power of the network. The show at Black Whiskey was packed for the group could draw upon their combined social networks. With seven members, that’s a lot of invites going out and a lot of exposure for photographers in the collective.

By pooling their contacts, resources and skills, the Rooftop Collective can make a much bigger impact as a group than they ever could do individually.

Comrades, the future is the (photography) collective!

Ernest Hemingway: A New Life

Ernest Hemingway: A New Life

Ernest Hemingway: A New Life is a different kind of biography, focusing on the themes of Hemingway’s life: trauma, women, sex, madness.

I’m a writer. I’ve read a lot of biographies of Ernest Hemingway – it’s practically a requirement of the profession.

The first biography of Hemingway I read was the one that Papa wrote himself – A Moveable Feast. It’s a slim and sentimental ode to Hemingway’s early years, romanticizing poverty and Paris. And not exactly true. Hemingway uses the book to settle old scores and falsely claim that Pauline, his second wife, stole him from his first.

Michael Reynolds has written a series of books chronicling Hemingway’s life, such as Hemingway: The 1930s. They’re the best source for a comprehensive account of the author and his works.

The book that stands out for me is Hemingway’s Boat: Everything That He Loved and Lost. It’s a different kind of biography, more of a profile of the people around Hemingway rather than the man himself. And it’s fascinating, showing him as a bully and a braggart – but also hugely devoted to his friends and family.

I was reluctant to read another Hemingway bio but then I saw Ernest Hemingway: A New Life. With the 1922 portrait by Henry Strater on the cover, it’s a beautiful book.

Ernest Hemingway: A New Life is a different kind of biography, one that focuses on the themes in Hemingway’s life:

Trauma – If Hemingway was alive today, he would be diagnosed with PTSD. He suffered the trauma of war, nearly losing his life during WWI. Afterward, he suffered guilt, believing that the brave died while he lived. He also felt like a fraud, being an ambulance driver rather than a proper soldier. His trauma went unrecognized and untreated – as it did for millions of others.

Women – A man married four times has a complicated relationship with women. His mother was famously domineering and Hemingway didn’t even attend her funeral, blaming her for his father’s suicide. He needed a wife, afraid of being alone, yet he cheated on all of them. Interestingly, his best novels, such as The Sun Also Rises and For Whom the Bell Tolls, all came into fruition when he was leaving one wife for another.

Sex – An academic industry exists to parse the sexual subtexts of Hemingway’s life and work. Zelda Fitzgerald called him “a pansy with hair on his chest.” His public image as a man of action was largely true – but it was also true that he was bookish and sensitive. He was the type of man who seduced women and then bragged about it. Psychologists can speculate if these hypermasculine displays concealed a more conflicted nature.

Reputation – Hugely competitive, Hemingway not only wanted to bed the best women, he wanted to write the best books. From the beginning, he looked for his place in the literary canon, placing himself up there with authors like Mark Twain. The decisions he made, such as his marriages, were made to further his art. He had a habit of marrying wealthy women so that he could write.

Madness – The Hemingway family is littered with suicides and mental illness. Hemingway, his father, his brother and his sister all killed themselves. Hemingway’s son, Gregory, died in a women’s prison, after being arrested by the police. He was going by the name Gloria at the time. Hemingway said that his son had the “biggest dark side” of anyone in the family, “except me.” Hemingway died after succumbing to the depression that had plagued him his entire life.

Ernest Hemingway: A New Life emphasizes with its tragic subject, elevating the author to hero, not for his public image, but for his creative accomplishments in the face of so much pain and struggle.

The Fate of Polaroid: A Warning for Apple

Instant: The Story of Polaroid. Fascinating, even if you're not a photographer. Polaroid was the Apple of the post-war era, with a charismatic founder and a reputation for pioneering new products. "Do what no one else is doing" was their motto. #igdc #pol

A charismatic and iconoclastic figure creates a world-changing product. He insists upon doing things his way, the market be damned. His motto:

Don’t do anything that someone else can do. Don’t undertake a project unless it is manifestly important and nearly impossible.

He makes products for artists, by artists – many of his new hires have no business experience – and he reaps monopoly profits for decades due to his singular and uncompromising vision.

Steve Jobs?

No.

Edwin H. Land, creator of the Polaroid camera. Now just a historical curiosity, his company was a mainstay of investment portfolios during the 50s and 60s. It was the technology sector, with a huge budget devoted to research and a reputation for developing new and cutting-edge products and processes. Polaroid was a skunk works, a Lockheed Martin of photography, that well-funded competitors like Kodak hopelessly chased.

No camera represented the 1970s more than the Polaroid. It was as iconic as the iPhone is today.

After 43 years as CEO, Edwin H. Land retired in 1981. His successors lacked Land’s passion. His risk-taking. They were bland corporate types more comfortable with spreadsheets than artists experimenting in labs.

Like other camera manufacturers, Polaroid saw the promise and threat of digital photography but failed to act upon it. Edwin Land had said, “An essential aspect of creativity is not being afraid to fail.” But with digital photography, Polaroid was afraid to fail, fearful of cannibalizing their own market for instant cameras.

Polaroid developed new products but they were just repackaged versions of old cameras. They created cheap products though Land (like Jobs) never wanted to compete on price – both men wanted to compete on innovation, creating new technology that demanded a premium in the marketplace.

The end came more quickly than anyone imagined. Polaroid went from record profits to bankruptcy in a decade, as one-hour prints undercut the attraction of instant photography. Corporate raiders swooped in, to loot the company for their own profit, the end of Edwin Land’s company coming in 2001.

The amazing and tragic story of Edwin Land is brought to life in Instant: The Story of Polaroid. Not only is it a great read, it’s a beautiful book that would look at home on any coffee table.

Reading it, the parallels between Land and Steve Jobs are inescapable. “Like visiting a shrine,” is how Steve Jobs described meeting Edwin Land and seeing his lab. The cameras created by Land were beautiful objects to admire. “He saw the intersection of art and science and business and built an organization to reflect that,” Jobs said.

And so did Steve Jobs. Products like the iPhone fuse revolutionary technology and great beauty. Neither man was interested in marginal improvements but whole new categories of products – things that people didn’t know they wanted until they saw them.

Polaroid SX-70 Life cover
Land demonstrates the SX-70 on the cover of Life magazine.

While Polaroid produced many cameras, its most famous product was the SX-70. Introduced in 1972, it was a beautiful revolution in technology, offering truly instant photography in a foldable body. Though expensive, it was adopted by artists like Andy Warhol and by the general public. Every detail was overseen by Land, like Jobs did with the iPhone. It was also the last major innovation from Polaroid, the company content with making cameras that were cheaper and slightly better than the previous models – but not revolutionary.

What has Apple produced since Jobs’ death in 2011? Other than the curiosity that is the Apple Watch, they have not produced any new category-defying products. New iPhones come out with regularity but, like improvements to the SX-70, they are just marginal advancements. Without innovation, there is no excitement.

When was the last time you had to have an Apple product? I’m typing this blog post on a MacBook Pro that’s six years old. Why haven’t I upgraded? While the new models are a little slimmer, and a little faster, they’re not fundamentally different than my current computer. And the newest models are worse than my MacBook, lacking ports – ports! – that every computer user needs to do their work. I’m not interested in acquiring a collection of dongles, so I’m going to keep this MacBook for a while. It’s still better than anything in the Windows world.

The fate of Polaroid is a warning to Apple, demonstrating how a company can go from dominance to disaster in a few short years, if it ceases to innovate. I hope that Apple arrests its drift and empowers the artists within the company. In the words of Edwin Land:

In my opinion, neither organisms nor organizations evolve slowly and surely into something better, but drift until some small change occurs which has immediate and overwhelming significance. The special role of the human being is not to wait for these favorable accidents but deliberately to introduce the small change that will have great significance.