Last night, I attended the Elements of Publicity Workshop put on by Amanda Miller Littlejohn and Jacqueline Lara of Mopwater PR. These two charming and knowledgeable ladies covered a lot of ground in just a two-hour session:
- How to develop your message
- How to create a “news hook” for your story
- How to pitch to local, national and social media.
What I liked about the workshop was that Amanda and Jacqueline have a lot of practical experience in real-world PR. Their talk was spiced with useful examples and anecdotes from their work. They didn’t just tell you how to pitch a story to a reporter, they shared what should be in the email subject line and the best time to make a follow-up phone call.
This is a good workshop for people who don’t want theory but want to know tactics – the practical steps they can take to get media coverage for their product or cause. Want to know what should be in a press kit? Should a backgrounder be in print or electronic format? Should you do a social media release? How do you deal with a TV producer? All of this was covered in the workshop.
Workshop attendees consisted of small business owners, entrepreneurs and managers of small nonprofits – exactly the type of people who will do PR themselves, lacking the budget to hire a firm. The workshop was a really good fit for their needs and Amanda and Jacqueline tailored the class toward them. It was a very interactive session, with lots of Q&A and idea-sharing.
As someone who’s promoting his own book (Murder in Ocean Hall), I left with a lot of useful ideas to pursue, including things I had never thought of before (people still listen to radio?).
Elements of Publicity is just one of a series of low-cost workshops that Mopwater PR is teaching on blogging, social media and publicity.