Last night, I attended the Elements of Publicity Workshop put on by Amanda Miller Littlejohn and Jacqueline Lara of Mopwater PR. These two charming and knowledgeable ladies covered a lot of ground in just a two-hour session:
- How to develop your message
- How to create a “news hook” for your story
- How to pitch to local, national and social media.
What I liked about the workshop was that Amanda and Jacqueline have a lot of practical experience in real-world PR. Their talk was spiced with useful examples and anecdotes from their work. They didn’t just tell you how to pitch a story to a reporter, they shared what should be in the email subject line and the best time to make a follow-up phone call.
This is a good workshop for people who don’t want theory but want to know tactics – the practical steps they can take to get media coverage for their product or cause. Want to know what should be in a press kit? Should a backgrounder be in print or electronic format? Should you do a social media release? How do you deal with a TV producer? All of this was covered in the workshop.
Workshop attendees consisted of small business owners, entrepreneurs and managers of small nonprofits – exactly the type of people who will do PR themselves, lacking the budget to hire a firm. The workshop was a really good fit for their needs and Amanda and Jacqueline tailored the class toward them. It was a very interactive session, with lots of Q&A and idea-sharing.
As someone who’s promoting his own book (Murder in Ocean Hall), I left with a lot of useful ideas to pursue, including things I had never thought of before (people still listen to radio?).
Elements of Publicity is just one of a series of low-cost workshops that Mopwater PR is teaching on blogging, social media and publicity.
2 thoughts on “Elements of Publicity Workshop”
Joe, so glad you enjoyed yesterday’s workshop and learned some PR tactics to use in the promotion of your new book! And, radio definitely is not dead!!
I stand corrected – radio is alive!