Can sex sell Silver Spring apartments?

I Instagrammed this ad for a The Point at Silver Spring because it seemed so ridiculous. Silver Spring is not sexy. It’s where women in tennis shoes get on trains for downtown DC and where lanyard-wearing feds shuffle off to NOAA.

I know – I work there. The biggest claim to fame Silver Spring has is its failed transit center, a hundred million dollars of crumbling concrete destined to demolition. Compared to the rest of the DC area, highlights are few – except for the $5 gyros, which are awesome.

On my Instagram account, a couple of people commented on the photo. Their profile pics looked familiar… turns out, they’re the people pictured in the ad. They’re actors who were hired for a swingles-style photo shoot to promote the new high-rise.

Social media is a strange world that connects disparate people instantly, just through a casual photo taken on a Metro platform.

And sorry to disappoint you but the sexy singles in the ad don’t live at The Point. Your neighbors will probably be middle-aged government employees working at NIH. You won’t be invited over for champagne by fitness models in evening wear.

You’ll be there. But  she won’t for an apartment cannot give you a different life.

About Joe Flood

Joe Flood is a writer and photographer from Washington, DC. He is the author of the mystery novel Murder on U Street, as well as articles, short stories and screenplays. In his spare time, he likes wandering about the city with a camera.