I'm an award-winning writer, photographer and web person from Washington, DC.
All photos on this site are (c) Joe Flood unless noted.
Murder in Ocean Hall
Don’t Mess Up My Block
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Tag Archives: pr
“Reporters are lazy,” a PR director once told me. “They won’t do any work – they want everything explained to them.” I’ve been on both sides of the table, as a freelance writer and as a communications manager. It’s not … Continue reading
Around this time each year, you’ll see a news story about a farmer with a record-sized pumpkin, one much bigger than anything grown by his neighbors. How did he do it? How did he find success in the pumpkin patch? … Continue reading
No one can resist free pizza. That was the idea behind a novel recruitment effort by Vocus, a public relations software company out of Beltsville, MD. They sponsored a food truck on the streets of DC and gave out pizza … Continue reading
The Public Relations Society of America defines public relations thusly: “Public relations helps an organization and its publics adapt mutually to each other.” Which is just an awful definition, reeking of the stale conference room and whiteboards crowded with b-school jargon. … Continue reading
On the streets of DC, there is a proliferation of well-meaning people soliciting for good causes. It’s not just the holidays, they’re parked on sidewalks year-round. Clever, too, for they patrol in two-person teams and stake out opposite ends of … Continue reading
Last night, I attended the Elements of Publicity Workshop put on by Amanda Miller Littlejohn and Jacqueline Lara of Mopwater PR. These two charming and knowledgeable ladies covered a lot of ground in just a two-hour session: How to develop … Continue reading