There’s a tendency to think that people at the top of large organizations are smarter than you. After all, they’ve made it to the top. They must brilliant people guided by devoted staff and working within a well-organized system.
The truth is more like the moment Dorothy peeks behind the curtain in the Wizard of Oz – it’s all chaos, a sham of smoke and mirrors aimed at concealing the very human weakness of the person in charge, as Michael Wolff’s reveals in Fire and Fury, his takedown of the Trump administration.
I’ve worked in communications for major organizations in Washington, DC. Everywhere, it’s the same – you may have smart staffers, and a process designed to to prevent embarrassing mistakes, but the work is driven by the whims of The Boss. If he (and it’s almost always a he), wants to put out a press release announcing his birthday, then one is produced.
I read Michael Wolff’s book Burn Rate back in the 90s. This was the era of Silicon Alley, when New York dotcoms aspired to be the next Excite or Yahoo. Wolff, a journalist, founded a company and then proceeded to burn through VC cash before walking away from the wreckage. The book mocks Internet pioneers and the industry.
He’s a loathsome character, with the attitude of a con artist putting one over on the rubes. In this case, the marks are his employees, who he stiffs, and investors, who lose their money. There’s a scene at the end of the book (and it’s very novelistic) where he succeeds at unloading the remains of his business on someone else though his media company is little more than a Filemaker database, a feat that Wolff gleefully recounts.
Whenever I’d see his name in the media, I’d think, “Ugh, that guy.” After burning Internet bridges, he went on to excoriate Rupert Murdoch and other billionaire/tyrants, his villainous headshot atop gossipy columns in Vanity Fair and other publications.
A simple Google search would’ve revealed all this.
Inviting this devious miscreant into the White House is the greatest act of communications malpractice this century. Instead of warning staff not to talk to this unreliable scribe, Sarah Sanders allowed this New York creature to observe the Trumpian chaos from a comfy couch. He’s a journalist who specializes in ripping apart media figures – what did they think he was doing there?
As Drew Margary in GQ writes, it takes a rat to catch a rat. Promising a nice book, and then writing a nasty one, Wolff worked the long con to perfection. For a change, Trump was the one being tricked.
Unethical, self-absorbed and steeped in the values of the billionaire elite, Wolff is the biographer that Trump deserves.